Drinks Initiatives

2015 > 2018

The training manual was downloaded 2,404 times in 2018.

Improve knowledge and skills of those serving alcohol in the on-trade.

Serial Drinker, Social Loser

France

Avec Modération!

2014 > 2018

The video had more than 3.3 million views.

Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.

Enjoy Responsibly

Finland

SAJK

2014 > Ongoing

The website has around 1,500 visits per year.

The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.

Scotch Whisky Action Fund: Tackling alcohol-related harms

United Kingdom

SWA

2013 > Ongoing

82 awards have been made to organisations across Scotland. Total amount of funding provided since the fund was launched is £1,070,595.

Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities.

Know Alcohol

Italy

Diageo

2012 > 2017

3 million people reached in 120 stores in 2017.

Educational materials are used to raise consumer awareness of responsible consumption in a stimulating and informative way.

Campari Academy

European Union

Campari

2012 > Ongoing

In 2023, 2,200 bartenders took part in Italy. Also, guidelines were shared with 10,000 people at trade shows, during courses and online activities, and at over 1,200 Campari events.

The Academy offers a complete bartending and bar management programme, suitable for both professionals and enthusiasts. Courses include responsible serving, responsible serving guidelines and sustainability behind the bar.

Slow Drinking

European Union

Bacardi

2012 > Ongoing

As of July 2024 there was over 72,000 "likes" and 73,000 followers on Facebook, over 19,600 followers on Instagram and 32 followers on Pintrest.

Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.

Wine in Moderation Campaign (TVs & Cinemas)

Portugal

ACIBEV

2012 > Ongoing

The spot reached 9,521,482 viewers on TV and online in 2020.

The spot aims to raise awareness of the importance drinking alcoholic beverages in moderation

Seal the deal

France

Avec Modération!

2011 > 2018

Played over 100,000 times.

Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.

Drink Wiser

Netherlands

SpiritsNL

2011 > Ongoing

Since 2016 the website has had an average of 1,220 users per month and an average of 2.5 pages per session.

The website aims to raise awareness of responsible drinking.

University training in responsible consumption

Spain

Espirituosos España

2011 > Ongoing

Over 1,500 students have been trained.

The hour-long training to young adults in order to inform them about responsible drinking.

Be responsible

Italy

FEDERVINI

2010 > 2017

The website received about 300 monthly visits.

The consumer information website aimed to raise awareness of the responsible consumption of alcoholic beverages.

Drink Responsibly

Latvia

LANA

2010 > Ongoing

The website currently has an average of 2,550 visitors per month (December 2022) with an increase during the "Party with Style" campaign activation (5,500 visitors during the campaign period of 5-20 October). .

The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.

DRINKiQ

European Union

Diageo

2010 > Ongoing

Over the course of one year over 41,001 people completed the quiz online across 9 EU countries. Over 400,000 responsible drinking ambassadors have been trained globally and over 18,000 employees in EU Member States reached.

DRINKiQ is a global resource to help people make responsible choices about drinking – or not drinking. It contributes to Diageo's commitment to promote moderation and to reach five million adults by 2025.

Responsible Consumption

Romania

Spirits Romania

2010 > Ongoing

29,215 unique visitors to the website in 2017.

The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.

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