Drinks Initiatives

2016 > Ongoing

In 2022, over 630 pieces of coverage reached 31.6 million.

Drinkaware works towards achieving their mission by raising awareness, creating understanding and supporting behaviour change through media information and digital campaigns.

Responsible sale and delivery of alcoholic beverages

Poland

ZP PPS

2016 > Ongoing

2,063 have received training in total.

Improve the knowledge and skills of those selling and serving alcohol in the on and off-trade.

Responsible Service @ “A COPO” training programme

Portugal

ACIBEV

2016 > Ongoing

A total of 2,017 HORECA professionals and managers in the on-trade sector have been trained.

Improve the knowledge and skills of those serving alcohol in the on-trade.

WIM by ACIBEV - Wine Fairs

Portugal

ACIBEV

2016 > Ongoing

In 2022, over 1,200 attendees used the drink-drive simulation and ACIBEV carried out 1,596 breathalyser tests. Also, around 3,200 leaflets as well as promotional materials such as pens and key rings were handed out.

To raise awareness of responsible drinking at consumer wine fairs.

Serve Well, Drink Better- How to serve alcoholic beverages responsibly

Portugal

ANEBE

2015 > 2018

The training manual was downloaded 2,404 times in 2018.

Improve knowledge and skills of those serving alcohol in the on-trade.

Serial Drinker, Social Loser

France

Avec Modération!

2014 > 2018

The video had more than 3.3 million views.

Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.

Enjoy Responsibly

Finland

SAJK

2014 > Ongoing

The website has around 1,500 visits per year.

The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.

Scotch Whisky Action Fund: Tackling alcohol-related harms

United Kingdom

SWA

2013 > Ongoing

82 awards have been made to organisations across Scotland. Total amount of funding provided since the fund was launched is £1,070,595.

Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities.

Know Alcohol

Italy

Diageo

2012 > 2017

3 million people reached in 120 stores in 2017.

Educational materials are used to raise consumer awareness of responsible consumption in a stimulating and informative way.

Campari Academy

European Union

Campari

2012 > Ongoing

In 2023, 2,200 bartenders took part in Italy. Also, guidelines were shared with 10,000 people at trade shows, during courses and online activities, and at over 1,200 Campari events.

The Academy offers a complete bartending and bar management programme, suitable for both professionals and enthusiasts. Courses include responsible serving, responsible serving guidelines and sustainability behind the bar.

Slow Drinking

European Union

Bacardi

2012 > Ongoing