WIM by ACIBEV - Wine Fairs

WIM by ACIBEV - Evento vínico
Associação de Vinhos e Espirituosas de Portugal
Portugal
2016 > Ongoing
#AwarenessRaising

Objective

To inform visitors about the risks of drinking and driving.

To raise awareness of the benefits of moderate consumption and the risks of alcohol abuse and misuse.

Description

The campaign is part of ACIBEV’s commitment to implement the “Wine in Moderation” programme in Portugal.  The objective is to promote responsible consumption as a cultural / social norm thus prevent and reduce alcohol-related abuse and harm.  To this end, ACIBEV attends consumer wine fairs (“Encontro com o Vinho e Sabores” and "Grandes Escolhas - Vinhos & Sabores" between 2016 and 2019, “Mercado de Vinhos do Campo Pequeno” in 2019 and “Essência do Vinho” in 2020).

Leaflets and promotional materials (notepads, pens, key rings) are distributed and breathalyser tests are carried out at events:

  • Drink-driving: Free breathalyser tests are available to visitors leaving the event.  The visitor also receives a leaflet containing guidelines for low-risk consumption, units of measurement and the legal Blood Alcohol Concentration (BAC) limits for driving in Portugal, as well as public transport alternatives.
  • Responsible drinking: Leaflets are given to visitors which contain information on the guidelines for low-risk consumption, units of alcohol, how alcohol is processed by the body and myths about alcohol.
  • Responsible Service manuals are also available, and the social responsibility film video is also played.

Results

Drink Driving: Over 7,000 participants have been reached since 2016, 6,832 free breathalyser tests have been caried out and more than 6,800 leaflets with information on drink-driving have been handed out.

Responsible Consumption: 3,500 responsible drinking leaflets, 500 notepads, 500 pens, 500 key rings were distributed in 2020.  2,200 leaflets were distributed in 2019.  700 leaflets were distributed in 2018. 

Responsible Service Manual: 5 manuals were distributed in 2020, 2019 and in 2018.  30 manuals were handed out in 2017.

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