Breathalyser tests by ACIBEV

Testes de Alcoolemia by ACIBEV @ Encontro com o Vinho e Sabores
Associação de Vinhos e Espirituosas de Portugal
Portugal
2016 > Ongoing
#AwarenessRaising

Objective

To share the "If you drink, don’t drive!" message.
To raise awareness of the risks of drinking and driving, as well as the dangers of alcohol abuse and misuse.

Description

Encontro com o Vinho e Sabores: ACIBEV attended the 2016 and 2017 Lisbon’s consumer wine fair (“Encontro com o Vinho e Sabores”) event which is ran in early November each year.  The 2017 event took place on 10 to 13 November.
Aiming to raise awareness about the benefits of moderate consumption and the risks of the abusive consumption of alcohol, ACIBEV carried out free breathalyser tests and handed out brochures to visitors.  

Grandes Escolhas: ACIBEV attended the first edition of Lisbon’s consumer wine fair "Grandes Escolhas - Vinhos e Sabores".  They offered free breathalyser tests and handed out brochures to visitors of the fair in an effort to raise awareness of the benefits of moderate consumption and the risks of the abusive consumption of alcohol.
The brochures contain guidelines for low-risk consumption, units of measurement and the legal Blood Alcohol Concentration (BAC) limits for driving in Portugal, as well as public transport alternatives.

Results

Encontro com o: Over 2,350 participants were reached in 2017: 2,350 free breathalyser tests were carried out and 2,350 brochures were handed out.

Grandes Escolhas: ACIBEV reached over 1,100 participants with information on drinking and driving (breathalyser test and brochure for each participant) (as of December 2017). 

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