About us

Drinksinitiatives.eu is a dedicated webportal by spiritsEUROPE, the European association that represents the spirits sector and, with it, the interests of 31 associations of spirits producers as well as 9 leading international companies.

As European spirits producers, we deeply understand the value and importance of sustainable economic development.

Our rich and long-standing cultural heritage and our profound roots in Europe’s regions give proof of the fact that sustainability has always been, and will remain, at the heart of what we do.

We are proud to count amongst our members some of the world’s oldest companies still active in business.

Drinksinitiatives.eu provides a unique overview of selected actions undertaken by the sector across Europe in order to advance environmental sustainability along the entire value chain. Take a look and explore how these actions are exerting a positive impact on the environment and contribute to building a more sustainable future.

Drinksinitiatives.eu also provides a unique overview of the wide array of actions that we have undertaken in partnership to reduce harmful drinking and promote the responsible consumption of our products. Learn about the specific objectives and approaches these programmes and campaigns have taken and how they have reached millions of Europeans to date.

As you will see, the initiatives listed on this site have rendered many positive, tangible results.

And they inspire and motivate us to do more.

When it comes to advancing on the path towards sustainable economic development, we remain firmly committed to play our part.

Brussels, November 2018