Objective

To minimise the damage caused by excessive consumption and/or early alcohol consumption.
To develop a strategy that facilitates responsible sales.

Description

On 16 March 2016, in Lisbon, ACIBEV and ViniPortugal signed an agreement to develop a strategy that facilitates responsible sales and helps to reduce the damage caused by excessive and/or early alcohol consumption.  The collaboration includes training on the Responsible Service of Alcoholic Beverages in all their HORECA training programmes.  With the signing of this new protocol, the Responsible Service project was integrated on the “A Copo” (By the Glass) ongoing training programme.

The action is aimed at professionals of the alcoholic beverages sector, owners and managers of hotels and restaurants, bartenders and sommeliers.  Training on the concepts of moderation and responsibility in selling or serving alcoholic beverages is given. The training is based on four pillars of knowledge:

• Understanding the power of alcohol (effects of alcohol; responsible drinking; know your limits)
• Knowledge of legislation (current legislation; knowing the consequences)
• Create the right environment (benefits and risks of the drinking environment; creating  a “house policy”)
• Managing problems (people skills - decrease the risk; identify problems; how to say no).

Partners

ViniPortugal

Results

ACIBEV and ViniPortugal have reached 1,974 HORECA professionals since 2016.

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