Responsible drinking programmes
supported by European spirits producers

Recent initiatives

“Responsible Party”
Pernod Ricard – EU

“Safe in the streets”
Alliance of Legitimate Business – LT

“Sober about alcohol”
The Slovenian Spirits Association – SI

“Drinking Abuse Breaks Other Lives Too”
The Sense Group – MT


Drinksinitiatives.eu is a database sponsored by spiritsEUROPE. Its objective is to present programmes undertaken by the spirits industry across the EU to help reduce alcohol-related harm. The database provides not only a description of the campaigns (from partners to impact & evaluation) but also available visuals or supporting documents.

These initiatives are divided into 8 themes, as follows:


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