Drinks Initiatives

2021 > Ongoing

Expected reach: 12,000 engagement, 2,000 likes (online). 3 million views of ads.

Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.

Pohoda Festival

Slovakia

Fórum PSR

2019 > 19

90,000 people reached on-site and 3,300 people “tested” their alcohol levels.

The campaign aims to raise awareness and knowledge about the risks related to underage alcohol consumption and to minimise the number of drink-driving situations.

Straight Talk

Malta

TSG

2019 > 2019

On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.

The Drinkawaremalta 2019 campaign was a call-to-action inviting everyone who intended to enjoy the festive season with alcohol to keep their minds focused on what really makes a happy festive season: health, family and friends. It was centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.

The bill you do not want to pay

Bulgaria

spiritsBulgaria

2019 > 2019

1,300 young people reached 95% of which said they would leave the venue by taxi, a drink and drive company or public transport.

To help young drivers understand that drink-driving is dangerous. Not only is there a risk of a fine, but also a risk of material damage - especially to the health and lives of themselves, other motorists or pedestrians resulting in financial consequences.

Drink Wisely

Belgium

V&S

2018 > 2019

2019: Vinum Et Spiritus offered the first ten registrations (each worth 25€) for the charity race organised by the Emilie Leus Fund.

Vinum Et Spiritus and the Emilie Leus Fund work together to raise awareness of responsible alcohol consumption.

Absolut/Uber drink driving campaign

United Kingdom

Pernod Ricard

2017 > 2018

7.3 million impressions in total, across Facebook, YouTube, via the Uber app, and press coverage.

The campaign encouraged people not to drink and drive over the festive period by celebrating “one of the best moments of a night out” – the journey home.

Prevention campaign "Don't Drink and Drive"

Austria

ASA

2017 > Ongoing

168 clubs, bars & restaurants nationwide onboard.

The campaign helps patrons understand that drink-driving is dangerous and points out potential risks if they choose to drive while intoxicated. It advises other means of getting home.

Safe in the streets

Lithuania

LAGGIA

2017 > Ongoing

2,400 consumers reached and 3,000 leaflets handed out.

The campaign advises consumers not to drink and drive, and to drink responsibly.

Alliance for the Responsible Sale of Spirits - Responsibility Alliance

Greece

E.N.E.A.P. / SEAOP

2016 > Ongoing

More than 40,000 people reached.

The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.

WIM by ACIBEV - Breathalyser Tests

Portugal

ACIBEV

2016 > Ongoing

A total of over 7,000 participants reached.

Drink-drive awareness-raising campaigns at two of Lisbon’s consumer wine fairs.

Driving = Responsibility

Bulgaria

Pernod Ricard

2015 > 2017

Over 680 high school students and 150 university students reached. 85% of students would not drink and drive as a result.

18-25 year old students take part in an information session to inform them about the dangers of drinking and driving.

New program Los Noc-turnos

Spain

Espirituosos España

2015 > Ongoing

10 events reached more than 300 drivers in 2017.

Trained monitors accompany local police to give a reward if the driver tests an alcohol level of 0.0.

Alcohol is Responsibility. Drink responsibly

Poland

Diageo

2010 > Ongoing

76,515 people signed the "I don't drink and drive pledge".

Smart campaign to increase consumer knowledge on alcohol content of alcoholic beverages and risks associated with drink-driving.

European Night Without Accident

Poland

ZP PPS

2006 > 2018

The number of road fatalities in Poland, including for drink-driving, reduced from 5,583 in 2007 down to 2938 in 2015.

The campaign brings together young people, police force, night economy premises to fight against drink-driving.

100% Cool

Portugal

ANEBE

2002 > Ongoing

In 2019, more than 1,277 drivers were tested negative for alcohol out of a total of 1,673 during 36 controls nationally. 2015 evaluation shows a 73% reduction in young drivers’ fatalities (20% more than decrease for the general population).

Running since 2002, the campaign aims at reducing the number of alcohol–related deaths among the 18-30 year olds.

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