The project has been launched across Europe (Greece, Ireland, Italy, Portugal, Spain and the UK) and has reached over 500,000 people. In 2022, the Hungarian project was covered 86 times in media reaching with 9 million, with a further half million reached through partnerships. More than 6,500 individuals have been educated by the project.
On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.
1,300 young people reached 95% of which said they would leave the venue by taxi, a drink and drive company or public transport.