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Reducing Harmful Drinking
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Make it a summer you will remember
Malta
TSG
2022 > 2022
The campaign reached over 392,000 people and had more than 1,400 post engagements and over 619,000 impressions.
Social media campaign to raise awareness of responsible drinking.
“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > Ongoing
The videos have been viewed over 54,000 times and social media posts have reached over 220,000.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
#PintBlock: A mate doesn't let a mate drink drive
United Kingdom
Diageo
2021 > 2022
The campaign aimed to show that by blocking a friend’s pint or by stopping them from drink-driving helps to keep them and everybody else safe.
Safe driving according to Droso
France
Prévention et Modération
2021 > Ongoing
“Safe driving according to Droso”, is an interactive educational tool which is aimed at both young drivers and employees.
The Wrong Side of the Road
European Union
Diageo
2021 > Ongoing
The project has been launched across Europe (Greece, Ireland, Italy, Portugal, Spain and the UK) and has reached over 500,000 people. In 2022, the Hungarian project was covered 86 times in media reaching with 9 million, with a further half million reached through partnerships. More than 6,500 individuals have been educated by the project.
The Wrong Side of the Road is a learning experience that allows people to have a conversation with a real drink driver to help them understand the effects of alcohol, and the shame and stigma that comes with drink driving.
Moderation Matters
Malta
TSG
2020 > 2020
The campaign reached almost 2 million people.
Moderation Matters was created to raise awareness of the importance of drinking responsibly and within legal limits.
Partnership with the Road Prevention Association
France
Prévention et Modération
2020 > 2020
In 2020, 40 kits were used during the 700 actions carried out by the Prévention Routière volunteers, reaching 75,000 people.
Awareness kit aimed at raising awareness of the dangers of drink-driving and reducing alcohol-related road accidents.
Pohoda Festival
Slovakia
Fórum PSR
2019 > 19
90,000 people reached on-site and 3,300 people “tested” their alcohol levels.
The campaign aims to raise awareness and knowledge about the risks related to underage alcohol consumption and to minimise the number of drink-driving situations.
Straight Talk
Malta
TSG
2019 > 2019
On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.
The campaign centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.
The bill you do not want to pay
Bulgaria
spiritsBulgaria
2019 > 2019
1,300 young people reached 95% of which said they would leave the venue by taxi, a drink and drive company or public transport.
To help young drivers understand that drink-driving is dangerous. Not only is there a risk of a fine, but also a risk of material damage - especially to the health and lives of themselves, other motorists or pedestrians resulting in financial consequences.
Drink Wisely
Belgium
V&S
2018 > 2019
2019: Vinum Et Spiritus offered the first ten registrations (each worth 25€) for the charity race organised by the Emilie Leus Fund.
Vinum Et Spiritus and the Emilie Leus Fund work together to raise awareness of responsible alcohol consumption.
Absolut/Uber drink driving campaign
United Kingdom
Pernod Ricard
2017 > 2018
7.3 million impressions in total, across Facebook, YouTube, via the Uber app, and press coverage.
The campaign encouraged people not to drink and drive over the festive period by celebrating “one of the best moments of a night out” – the journey home.
Prevention campaign "Don't Drink and Drive"
Austria
ASA
2017 > 2020
168 clubs, bars & restaurants nationwide onboard.
The campaign helps patrons understand that drink-driving is dangerous and points out potential risks if they choose to drive while intoxicated. It advises other means of getting home.
Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
Alliance for the Responsible Sale of Spirits - Responsibility Alliance
Greece
E.N.E.A.P. / SEAOP
2016 > Ongoing
More than 40,000 people reached.
The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.
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