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Pour smart! Fill up your summer!
Hungary
HSA
2023 > 2023
The campaign and its messages were visible through 26 different mediums, including radios, generating a total reach of more than 1.7 million.
Social media campaign to improve drinking culture.
Consume Responsibly
Croatia
HUP
2022 > Ongoing
The website had 2,900 unique visitors and 5,900 page views until December 2022. Promotional influencer activity on Facebook, Instagram and TikTok reached a combined 323,693 and media articles 120,000.
The consumer information website provides information on the importance of responsible and moderate consumption of alcoholic beverages.
Do you really want to go there?
United Kingdom
Diageo
2022 > 2022
The campaign creative aimed to help students understand how many units of alcohol are contained in popular drinks and remind them that drinking too much out can have unwanted consequences.
Drops of Advice
European Union
Diageo
2022 > 2022
The creative campaign explores a range of fun, practical, relatable ways to deliver tips to the viewer – through small, playful, and useful nudges.
Make it a summer you will remember
Malta
TSG
2022 > 2022
The campaign reached over 392,000 people and had more than 1,400 post engagements and over 619,000 impressions.
Social media campaign to raise awareness of responsible drinking.
Minimum alcohol, maximum enjoyment
Hungary
HSA
2022 > 2022
Posts reached more than 571,500 and had more than 1.1 million impressions. The top three social media posts reached 95,000, 71,000 and 61,000 respectively.
Social media campaign which aimed to improve the drinking culture and habits of alcoholic beverages, especially, among young adults (18-29) with special attention to the expected binge drinking.
No Binge: Responsible Consumption Communication
Italy
FEDERVINI
2022 > Ongoing
58 projects were produced, and the best 20 teams received an award. The best 5 teams received a special prize.
University students are taught about responsible consumption before taking part in a competition to design their own campaign to promote responsible drinking among their peers.
Responsible drinking website
Italy
FEDERVINI
2022 > Ongoing
The consumer information website aims to educate consumers about drinking in moderation and the risks associated with alcohol abuse.
When and how much
Bulgaria
spiritsBulgaria
2022 > Ongoing
39 students have taken part and 10 have entered the competition.
University students are taught about responsible consumption before taking part in a competition to design their own digital product for promoting responsible drinking among their peers.
“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > Ongoing
The videos have been viewed over 54,000 times and social media posts have reached over 220,000.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
Know When to Stop
United Kingdom
Diageo
2021 > 2022
Through a series of illustrated digital animations, the campaign shows what happens when common holiday pleasures like eating sweet treats, binge watching TV and films and over-decorating your home can become one too many.
Opening Responsibly
Malta
TSG
2021 > 2021
The Facebook campaign reached 60,000 people and had 183,830 engagements from 274,189 impressions.
The social media campaign highlighted the commitment of the hospitality sector to adopt a conscientious approach to re-opening while also encouraging consumers to be sensible and moderate in their alcohol consumption during the summer months.
Partnership with the French Federation of Food Banks
France
Prévention et Modération
2021 > Ongoing
7,000 full time volunteers in 79 food banks, tens of thousands of volunteers among 6,011 food aid associations and over 2 million food aid recipients have the potential of being reached through this programme.
The FFBA has committed training of volunteers on responsible alcohol guidelines so that they can communicate the information to food aid recipients.
Social Round
Belgium
V&S
2021 > 2021
12 associations took part along with many independent venues.
Social media campaign to encourage consumers to stay safe and to drink with moderation.
The Next Day
Hungary
HSA
2021 > 2021
The campaign reached a total of 250,000 through the website and social media channels and more than 1,000 respondents completed the educational quizzes.
The mass media campaign was designed to educate young adults aged 18-29 to be more aware of their alcohol consumption.
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