The website had 2,900 unique visitors and 5,900 page views until December 2022. Promotional influencer activity on Facebook, Instagram and TikTok reached a combined 323,693 and media articles 120,000.
Posts reached more than 571,500 and had more than 1.1 million impressions. The top three social media posts reached 95,000, 71,000 and 61,000 respectively.
7,000 full time volunteers in 79 food banks, tens of thousands of volunteers among 6,011 food aid associations and over 2 million food aid recipients have the potential of being reached through this programme.