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“Responsibility Alliance Talks” One Voice

E.N.E.A.P. / SEAOP

2021 > Ongoing

Expected reach: 12,000 engagement, 2,000 likes (online). 3 million views of ads.

Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.

2019 > 2019

On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.

The Drinkawaremalta 2019 campaign was a call-to-action inviting everyone who intended to enjoy the festive season with alcohol to keep their minds focused on what really makes a happy festive season: health, family and friends. It was centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.

2018 > 2019

2019: Vinum Et Spiritus offered the first ten registrations (each worth 25€) for the charity race organised by the Emilie Leus Fund.

Vinum Et Spiritus and the Emilie Leus Fund work together to raise awareness of responsible alcohol consumption.

Global Alcohol Responsibility Week

2018 > Ongoing

2,300 employees reached in more than 20 countries.

Workplace prevention programme to promote responsible drinking

Let it be on me!

E.N.E.A.P. / SEAOP

2018 > 2018

In total there were 70 photo, 45 short story and 13 video entries.

Competition to encourage young people aged 18 - 25 to think about responsible consumption and responsibility in general.

2018 > 2018

The campaign was seen by more than 100,000 people.

Visuals on social media were used to promote responsible alcohol consumption and to raise awareness of the negative effects of binge drinking.

The power of partnership

Espirituosos España

2018 > Ongoing

2 universities have taken part and 3 winners selected.

University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking.

If you drink, drink some water in between!

2017 > Ongoing

Over 652,000 promotional items distributed. 200 bars and stores have taken part.

The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.

Party with style

2017 > Ongoing

The 2020 activation reached a total of 284,000 people of which 60,000 were young people.

The aim is to encourage young people to drink responsibly.

Responsibility Today. Everyday

2017 > 2017

More than 300,000 people reached over the 3 waves of the campaign.

On-Trade campaign to promote responsible drinking when being the host of the party, over summer activities and at Xmas.

Responsible Party

2017 > 2013

230 students attended the party in Southampton in January 2017.

Peer-to-peer prevention campaign to encourage students to party responsibly and to care about their friends.

Safe in the streets

2017 > Ongoing

2,400 consumers reached and 3,000 leaflets handed out.

The campaign advises consumers not to drink and drive, and to drink responsibly.

Sail Responsibly

2017 > 2018

More than 40,000 views on Facebook.

To raise awareness of the dangers of mixing alcohol and water based activities.

WIM campaign on TV and cinemas

2017 > Ongoing

10,487,090 saw the clip in 2019 on TV and cinema

The spot aims to inform consumers about responsible drinking and the consequences of alcohol abuse.

Alliance for the Responsible Sale of Spirits - Responsibility Alliance

E.N.E.A.P. / SEAOP

2016 > Ongoing

More than 40,000 people reached.

The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.

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