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Reducing Harmful Drinking
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Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
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Reducing Harmful Drinking
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Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi-Martini
Beam Suntory
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
RFRD - RO
SAJK - FI
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
#MaloPomalo: university programme Croatia
Croatia
HUP
2023 > 2024
2023-2024: 14 students took part. Instagram posts reached 41,743 people, generating over 84,879 impressions. An influencers' Podcast had 10,000 views, 350 likes and a total of 147,600 impressions
University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking.
Made To Be Measured
United Kingdom
SWA
2023 > Ongoing
2023 bursts (May to December): The campaign has reached over 800,000 adults across the country.
The Made to be Measured, aims to raise awareness of the alcohol content of drinks and recommended weekly units.
Pour smart! Fill up your summer!
Hungary
HSA
2023 > 2023
The campaign and its messages were visible through 26 different mediums, including radios, generating a total reach of more than 1.7 million.
Social media campaign to improve drinking culture.
The Magic of Moderate Drinking
European Union
Diageo
2023 > Ongoing
The video has had over 30,000 views on Youtube since 1 December 2023.
The campaign looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.
Time to own it, Face it, Stop it
Malta
TSG
2023 > 2023
Social media posts had: 46,215 engagements, reached 724,997 and had 1,885,445 impressions in total.
Mass media campaign to raise awareness of the negative effects of binge-drinking, of the importance of pacing one’s drinking behaviour and of the dangers of drink-driving.
You Do You - Drink Responsibly
Belgium
V&S
2023 > Ongoing
The videos had over 55,000 views on Youtube in November-December 2023.
Social media campaign to encourage young people to respect their limits and to say “no” to the social pressure that pushes them to consume alcohol.
Do you really want to go there?
United Kingdom
Diageo
2022 > 2022
The campaign creative aimed to help students understand how many units of alcohol are contained in popular drinks and remind them that drinking too much out can have unwanted consequences.
Drops of Advice
European Union
Diageo
2022 > 2022
The creative campaign explores a range of fun, practical, relatable ways to deliver tips to the viewer – through small, playful, and useful nudges.
Earlier is Better
Estonia
EAAPI
2022 > 2023
In 2022, 10 entertainment venues took part and 25 events were held earlier. 12 posts each on Facebook and Instagram reached 156, 880 and gained 275 followers. The campaign landing page had 2,100-page views.
Earlier is Better is an entertainment sector-centric campaign aimed at reducing alcohol abuse and the accompanying harm by changing party culture so that parties start and end 1–2 hours earlier.
Make it a summer you will remember
Malta
TSG
2022 > 2022
The campaign reached over 392,000 people and had more than 1,400 post engagements and over 619,000 impressions.
Social media campaign to raise awareness of responsible drinking.
Minimum alcohol, maximum enjoyment
Hungary
HSA
2022 > 2022
Posts reached more than 571,500 and had more than 1.1 million impressions. The top three social media posts reached 95,000, 71,000 and 61,000 respectively.
Social media campaign which aimed to improve the drinking culture and habits of alcoholic beverages, especially, among young adults (18-29) with special attention to the expected binge drinking.
No Binge: Responsible Consumption Communication
Italy
FEDERVINI
2022 > Ongoing
58 projects were produced, and the best 20 teams received an award. The best 5 teams received a special prize.
University students are taught about responsible consumption before taking part in a competition to design their own campaign to promote responsible drinking among their peers.
Responsible drinking website
Italy
FEDERVINI
2022 > Ongoing
The consumer information website aims to educate consumers about drinking in moderation and the risks associated with alcohol abuse.
When and how much
Bulgaria
spiritsBulgaria
2022 > Ongoing
2022 - 2023 school year: 39 students took part and 10 entered the competition. 2023 - 2024 school year: 150 students are expected to attend the information sessions at the universities.
University students are taught about responsible consumption before taking part in a competition to design their own digital product for promoting responsible drinking among their peers. The winning project is shared on the university social and internet media.
“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > Ongoing
The videos have been viewed over 54,000 times and social media posts have reached over 220,000.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
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