30,000 retail shops have delivered access for digital trainings through their digital platforms and 50 national companies have signed up to the training programme so far.
The roll-out of the programme has been severely impacted by the COVID-19 crisis. The first two workshops, due to take place on 19 and 31 March 2020 had to be cancelled.
The 2021 video reached over 1,500 on Instagram where it also had over 1,700 impressions and was liked 27 times. On Facebook it reached over 26,700, had over 1,400 engagements, 18 likes and 14 shares.
October 2019/March 2020: Due to the COVID-19 pandemic only activities in Rousee were able to be carried out. 2 sessions with children took place and materials were distributed to 8 outlets around schools.
Over the course of one year over 41,001 people completed the quiz online across 9 EU countries. Over 400,000 responsible drinking ambassadors have been trained globally and over 18,000 employees in EU Member States reached.
Operating in 12,500 supermarket stores, 11m people have been challenged leading to a 24% decrease in 16-24 year-olds’ consumption of alcohol since launch in 2006.