Drinks Initiatives

2020 > 2022

30,000 retail shops have delivered access for digital trainings through their digital platforms and 50 national companies have signed up to the training programme so far.

To increase compliance with the law relating to selling alcohol to minors by providing training for sales staff to help them comply with the law.

I serve responsibly!

Croatia

HUP

2020 > 2022

41 bars from 12 cities completed training. Media articles reached around 55,500 people.

The programme provides practical assistance to on-trade personnel to help them achieve a more responsible approach in respect of the legal purchase age.

PAUSE

European Union

Brown-Forman

2019 > Ongoing

By 2021, 4,800 employees were reached.

PAUSE aims to create a responsible drinking culture, to reduce alcohol-related harm and promote moderate consumption.

Global Alcohol Responsibility Week

European Union

Edrington

2018 > 2023

2,300 employees reached in more than 20 countries.

Workplace prevention programme to promote responsible drinking

Workplace Wellness

Ireland

Drinkaware.ie

2018 > Ongoing

In 2022, 25 companies were engaged with, 13 webinars/workshops were held, over 260 attendees were reached and three information stands were hosted.

To provide employees with the facts about alcohol and its impact on health and wellbeing, so they can make informed decisions about their drinking.

Responsible sale and delivery of alcoholic beverages

Poland

ZP PPS

2016 > Ongoing

2,063 have received training in total.

Improve the knowledge and skills of those selling and serving alcohol in the on and off-trade.

Responsible Service @ “A COPO” training programme

Portugal

ACIBEV

2016 > Ongoing

A total of 2,017 HORECA professionals and managers in the on-trade sector have been trained.

Improve the knowledge and skills of those serving alcohol in the on-trade.

Would you sell alcohol to your child?

Latvia

LANA

2016 > Ongoing

The 2021 video reached over 1,500 on Instagram where it also had over 1,700 impressions and was liked 27 times. On Facebook it reached over 26,700, had over 1,400 engagements, 18 likes and 14 shares.

The campaign reminds staff that underage children shopd not be served or sold alcohol by asking them to imagine if it were their child.

We do not sell alcohol to minors

Bulgaria

spiritsBulgaria

2015 > 2020

October 2019/March 2020: Due to the COVID-19 pandemic only activities in Rousee were able to be carried out. 2 sessions with children took place and materials were distributed to 8 outlets around schools.

As well as informational materials for retailers, minors attended informational sessions at police stations then accompanied an officer to distributed educational materials in the neighbourhood.

Selling alcohol to minors is illegal

France

Avec Modération!

2015 > 2019

5,755 food stores each received 15-50 posters depending on its size.

Materials were used to underscore the importance of not selling alcohol to the underage and the risks associated with underage alcohol consumption.

Serve Well, Drink Better- How to serve alcoholic beverages responsibly

Portugal

ANEBE

2015 > 2018

The training manual was downloaded 2,404 times in 2018.

Improve knowledge and skills of those serving alcohol in the on-trade.

Guidance for the Responsible Retailing of alcohol in England and Wales

United Kingdom

WSTA

2014 > Ongoing

850,000 people are trained each year as part of the responsible retailing of alcohol strategy.

The Retail of Alcohol Standards Group ensures that all retailers are supported with guidance on the responsible retail of alcohol including through sharing best practice and case studies to contribute to its ptimate goal of eradicating underage sales.

DRINKiQ

European Union

Diageo

2010 > Ongoing

Over the course of one year over 41,001 people completed the quiz online across 9 EU countries. Over 400,000 responsible drinking ambassadors have been trained globally and over 18,000 employees in EU Member States reached.

DRINKiQ is a global resource to help people make responsible choices about drinking – or not drinking. It contributes to Diageo's commitment to promote moderation and to reach five million adults by 2025.

Initiative on training in the protection of minors

Germany

BSI

2007 > Ongoing