Drinks Initiatives

2022 > 2022

The campaign creative aimed to help students understand how many units of alcohol are contained in popular drinks and remind them that drinking too much out can have unwanted consequences.

Make it a summer you will remember

Malta

TSG

2022 > 2022

The campaign reached over 392,000 people and had more than 1,400 post engagements and over 619,000 impressions.

Social media campaign to raise awareness of responsible drinking.

No Binge: Responsible Consumption Communication

Italy

FEDERVINI

2022 > Ongoing

58 projects were produced, and the best 20 teams received an award. The best 5 teams received a special prize.

University students are taught about responsible consumption before taking part in a competition to design their own campaign to promote responsible drinking among their peers.

The Next Day

Hungary

HSA

2021 > 2021

The campaign reached a total of 250,000 through the website and social media channels and more than 1,000 respondents completed the educational quizzes.

The mass media campaign was designed to educate young adults aged 18-29 to be more aware of their alcohol consumption.

Straight Talk

Malta

TSG

2019 > 2019

On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.

The campaign centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.

Weekend not Wasted

European Union

Diageo

2019 > 2019

The campaign reached 25.5 million people across the five markets with 2300% uplift in awareness of DrinkIQ. The average YouTube View Through Rate was 30% and episodes posted on Facebook achieved over 1.8 million post engagements and 49 million followers.

Responsible drinking campaign targeting MTV’s social following of over 12 million fans and 52 million TV households across the UK, Spain, Denmark and Germany aiming to engage with them in a meaningful yet fun way.

#LiveLikeACaptain

United Kingdom

Diageo

2018 > 2018

In total, there were 3.4 million video views, 17 million were reached and posts had 13.5 million impressions, 45,000 engagements and 50,000 clicks to the website.

The campaign used the power and connectivity of music to deliver the “Fun that isn’t remembered, isn't fun” responsible drinking message through Diageo’s brand the Captain Morgan.

Responsibility on Campus

Spain

Espirituosos España

2018 > Ongoing

2 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.

University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.

Take Control

Malta

TSG

2018 > 2018