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Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Responsible Hosting
Awareness Raising
Breathalyser tests
Community Initiative
Consumer Information Website
Cost-of-harm Receipt
Designated Drivers
Influencers
LPA Sign Posting
Off-trade
On-trade
Parents
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Road Checks
Teachers
Schools Programme
Social Media
Staff Training
Study & Survey
University programme
Improving Environmental Sustainability
Improving Environmental Sustainability
CO2 emissions
Eco-mobility
Energy Efficiency
Resource Efficiency
Sustainable Agriculture
Sustainable Distribution
Packaging
Waste Management
Water Use
Austria
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United Kingdom
On-going
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi-Martini
Beam Suntory
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
RFRD - RO
SAJK - FI
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Do you really want to go there?
United Kingdom
Diageo
2022 > 2022
The campaign creative aimed to help students understand how many units of alcohol are contained in popular drinks and remind them that drinking too much out can have unwanted consequences.
Make it a summer you will remember
Malta
TSG
2022 > 2022
The campaign reached over 392,000 people and had more than 1,400 post engagements and over 619,000 impressions.
Social media campaign to raise awareness of responsible drinking.
No Binge: Responsible Consumption Communication
Italy
FEDERVINI
2022 > Ongoing
58 projects were produced, and the best 20 teams received an award. The best 5 teams received a special prize.
University students are taught about responsible consumption before taking part in a competition to design their own campaign to promote responsible drinking among their peers.
The Next Day
Hungary
HSA
2021 > 2021
The campaign reached a total of 250,000 through the website and social media channels and more than 1,000 respondents completed the educational quizzes.
The mass media campaign was designed to educate young adults aged 18-29 to be more aware of their alcohol consumption.
Straight Talk
Malta
TSG
2019 > 2019
On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.
The campaign centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.
Weekend not Wasted
European Union
Diageo
2019 > 2019
The campaign reached 25.5 million people across the five markets with 2300% uplift in awareness of DrinkIQ. The average YouTube View Through Rate was 30% and episodes posted on Facebook achieved over 1.8 million post engagements and 49 million followers.
Responsible drinking campaign targeting MTV’s social following of over 12 million fans and 52 million TV households across the UK, Spain, Denmark and Germany aiming to engage with them in a meaningful yet fun way.
#LiveLikeACaptain
United Kingdom
Diageo
2018 > 2018
In total, there were 3.4 million video views, 17 million were reached and posts had 13.5 million impressions, 45,000 engagements and 50,000 clicks to the website.
The campaign used the power and connectivity of music to deliver the “Fun that isn’t remembered, isn't fun” responsible drinking message through Diageo’s brand the Captain Morgan.
Responsibility on Campus
Spain
Espirituosos España
2018 > Ongoing
2 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.
University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.
Take Control
Malta
TSG
2018 > 2018
The campaign was seen by more than 100,000 people.
Visuals on social media were used to promote responsible alcohol consumption and to raise awareness of the negative effects of binge drinking.
If you drink, drink some water in between!
Estonia
EAAPI
2017 > Ongoing
in 2022, 17 Facebook posts reached 640,750 and had 7,071 engagements.
The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.
Party with style
Latvia
LANA
2017 > Ongoing
The 2021 activities reached over 234,000 people on Instagram, Facebook, TikTok and YouTube.
The aim is to encourage young people to drink responsibly.
Stay Yourself
European Union
Diageo
2017 > 2019
Over 4 million students reached until early 2019
Campaign aimed at encouraging students to drink responsibly and to make informed and positive choices about drinking
Responsible Service @ “A COPO” training programme
Portugal
ACIBEV
2016 > Ongoing
A total of 2,017 HORECA professionals and managers in the on-trade sector have been trained.
Improve the knowledge and skills of those serving alcohol in the on-trade.
Serve Well, Drink Better- How to serve alcoholic beverages responsibly
Portugal
ANEBE
2015 > 2018
The training manual was downloaded 2,404 times in 2018.
Improve knowledge and skills of those serving alcohol in the on-trade.
Serial Drinker, Social Loser
France
Avec Modération!
2014 > 2018
The video had more than 3.3 million views.
Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.
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