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“Responsibility Alliance Talks” One Voice

E.N.E.A.P. / SEAOP

2021 > Ongoing

Expected reach: 12,000 engagement, 2,000 likes (online). 3 million views of ads.

Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.

2019 > 2019

On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.

The Drinkawaremalta 2019 campaign was a call-to-action inviting everyone who intended to enjoy the festive season with alcohol to keep their minds focused on what really makes a happy festive season: health, family and friends. It was centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.

2018 > 2018

The campaign was seen by more than 100,000 people.

Visuals on social media were used to promote responsible alcohol consumption and to raise awareness of the negative effects of binge drinking.

The power of partnership

Espirituosos España

2018 > Ongoing

2 universities have taken part and 3 winners selected.

University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking.

If you drink, drink some water in between!

2017 > Ongoing

Over 652,000 promotional items distributed. 200 bars and stores have taken part.

The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.

Party with style

2017 > Ongoing

The 2020 activation reached a total of 284,000 people of which 60,000 were young people.

The aim is to encourage young people to drink responsibly.

Responsible Party

2017 > 2013

230 students attended the party in Southampton in January 2017.

Peer-to-peer prevention campaign to encourage students to party responsibly and to care about their friends.

Responsible Service @ "A COPO" training programme

2016 > Ongoing

A total of 1,974 HORECA professionals and managers in the on-trade sector have been trained.

Improve the knowledge and skills of those serving alcohol in the on-trade.

Serve Well, Drink Better- How to serve alcoholic beverages responsibly

2015 > Ongoing

The training manual was downloaded 2,404 times in 2018.

Improve knowledge and skills of those serving alcohol in the on-trade.

Serial Drinker, Social Loser

Prévention et Modération

2014 > 2018

The video has had more than 3.3 million views.

Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.

Scotch Whisky Action Fund: Tackling alcohol-related harms

2013 > Ongoing

In 2019, 6 local initiatives fighting alcohol misuse in Scotland were awarded funding from the Scotch Whisky Action Fund for over £50,000.

Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities (underage people, families and communities).

Prévention et Modération

2011 > 2018

Played over 100,000 times.

Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.

University training in responsible consumption

Espirituosos España

2011 > Ongoing

Over 1,200 young adults have been trained.

Provides training to young adults in order to inform them about responsible drinking.

Responsible Party

2009 > Ongoing

More than 500 Responsible Parties have reached 400,000 students in 33 countries.

Responsible drinking messages are disseminated during Erasmus Student Network (ESN) student parties.

Drink with your head

2008 > Ongoing

44,943 unique visitors to the website over the last 3 years.

Raise awareness of the alcohol unit as the best means of promoting moderate and responsible consumption among 18-40 year olds.

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