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Reducing Harmful Drinking
Improving Environmental Sustainability

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Good Spirited
European Union
Bacardi-Martini
2022 > Ongoing
92% of Bacardi product packaging is recyclable
Bacardi has set 19 goals aligned with the U.N. SDGs, which correlate to each of the four priority areas. Bacardi reports on progress against these goals on an annual basis in its ESG Report.
The Irish Whiskey Pledge for Environment
Ireland
IWA
2022 > Ongoing
The Irish Whiskey Association launched the ‘Irish Whiskey Sustainable Together’ roadmap on 30 May 2022.
Industry commitment to reduce its environmental and carbon impact, strengthen its role in the regenerative and circular economy, and deliver a positive impact for communities.
Hydrogenated vegetable oil alternative fuel
Netherlands
Beam Suntory
2021 > Ongoing
In one year, the use of HVO lead to a reduction of 61 tonnes of CO2 emission.
Repurposing cooking oil to create biofuel to use in the transport of products.
Grain-to-Glass Sustainability
European Union
Diageo
2020 > Ongoing
Ten-year roadmap to improve environmental performance by 2030
Through the 2030 Spirits of Progress action plan, Diageo aims to improve its climate performance through targets such as zero carbon emission and 100% recyclable packaging by 2030
Sustainable Freight at Hennessy
European Union
Moët-Hennessy
2020 > Ongoing
NEOLINE will enable a 90% reduction in the carbon footprint on the transatlantic shipping routes
Hennessy partners with NEOLINE pursuing its commitment to sustainable transportation
The Bar World of Tomorrow
European Union
Pernod Ricard
2020 > Ongoing
The aim is to train 10,000 bartenders by 2030.
The online training course is open to all bartenders and is dedicated to creating a more responsible and sustainable bar.
A sustainable Strategy
Spain
Espirituosos España
2019 > Ongoing
93% of solid waste from distillation is recycled, a percentage increasing year-on-year since 2008
As part of the ongoing journey towards climate-neutrality, the Spanish spirit producers have adopted an ambitious roadmap across the value chain
Return me!
Finland
SAJK
2019 > Ongoing
Return rate of small PET bottles increase by 8% at the end of the summer campaign.
When returned, a PET bottle is the most ecological packaging alternative for liquids, thanks to its recyclability and low carbon footprint.
Banning all single-use plastic point of sale items by 2021
European Union
Pernod Ricard
2018 > 2021
Avoided the production of 70 million of single-use plastic POS items.
Pernod Ricard banned the use of single-use plastic POS items in 2021, four years ahead of its original target.
The New Plastic Economy
European Union
Pernod Ricard
2018 > Ongoing
First results expected end of 2019.
Contribute with Government and other businesses to creating a circular economy for plastic.
The Green Hustle
European Union
Pernod Ricard
2017 > 2019
28-stop tour across the world to encourage waste reduction in bars.
Inspire bartenders to be more sustainable by teaching fun and simple “hustles”!
Innovative and sustainable logistics
European Union
Campari
2016 > Ongoing
Over 37% reduction in CO2.
Campari Group is committed in developing innovative logistical solutions able to significantly reduce its environmental impact all along its supply chain.
From Whisky by-products to Biofuel
United Kingdom
SWA
2015 > 2015
100,000 tonnes of by-products valorized each year.
A Scottish company patented a revolutionary technology recycling draff and pot ale into a biobutanol fuel which is 89% less polluting than fossil fuel.
Absolut Recycled
Sweden
Pernod Ricard
2012 > Ongoing
Absolut Vodka bottles are made from 50% recycled glass.
Partnership approach towards sustainable packaging
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