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Reducing Harmful Drinking
Improving Environmental Sustainability

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Supply chain efficiency: Unboxing premium scotch to reduce waste
European Union
Diageo
2023 > Ongoing
In fiscal 23, this workstream resulted in: 141 million cardboard boxes eliminated from the supply chain and 5,520 tonnes reduction in carbon emissions.
Scheme to reduce packaging waste and to make packaging more sustainable.
The Irish Whiskey Pledge for Environment
Ireland
IWA
2022 > Ongoing
The Irish Whiskey Association launched the ‘Irish Whiskey Sustainable Together’ roadmap on 30 May 2022.
Industry commitment to reduce its environmental and carbon impact, strengthen its role in the regenerative and circular economy, and deliver a positive impact for communities.
Hydrogenated vegetable oil alternative fuel
Netherlands
SGS
2021 > Ongoing
In one year, the use of HVO lead to a reduction of 61 tonnes of CO2 emission.
Repurposing cooking oil to create biofuel to use in the transport of products.
Towards a sustainable future
France
SGS
2021 > Ongoing
The volume of glass used per year has been reduced by 241 tonnes; a reduction of +/- 145 tonnes of CO2 emissions. More trees are planted than are used for cognac barrels. 40 hectares of agricultural land have been converted into natural grasslands.
Working to achieve net zero across the entire value chain by 2040.
Best Nights of Your Life, Today and Tomorrow
Germany
Mast-Jägermeister
2020 > Ongoing
As of 2023, 97.4% of Mast-Jägermeister's electricity consumption (7,850.18MWh) comes from renewable sources. From 2023, all cardboard boxes are bought from four family-owned companies in Germany. Since 2022, all 500 million labels are produced and printed in Germany and 100% recycled paper for bottle labels is used.
Mast-Jägermeister wants to celebrate and enjoy the Best Nights – today and tomorrow. They are convinced that there can only be best nights if they contribute to keeping the environment intact: Today and in the future. This is something they work on every day.
Grain-to-Glass Sustainability
European Union
Diageo
2020 > Ongoing
Ten-year roadmap to improve environmental performance by 2030
Through the 2030 Spirits of Progress action plan, Diageo aims to improve its climate performance through targets such as zero carbon emission and 100% recyclable packaging by 2030
Sustainable Freight at Hennessy
European Union
Moët-Hennessy
2020 > Ongoing
NEOLINE will enable a 90% reduction in the carbon footprint on the transatlantic shipping routes
Hennessy partners with NEOLINE pursuing its commitment to sustainable transportation
The Bar World of Tomorrow
European Union
Pernod Ricard
2020 > Ongoing
As of February 2023, over 12,000 bartenders have been trained with new knowledge and skills to help drive change.
The online training course is open to all bartenders and is dedicated to creating a more responsible and sustainable bar.
Return me!
Finland
SAJK
2019 > 2019
Return rate of small PET bottles increased by 8%.
When returned, a PET bottle is the most ecological packaging alternative for liquids, thanks to its recyclability and low carbon footprint. It is crucial to increase the return rates of small PET bottles.
A sustainable Strategy
Spain
Espirituosos España
2019 > Ongoing
93% of solid waste from distillation is recycled, a percentage increasing year-on-year since 2008
As part of the ongoing journey towards climate-neutrality, the Spanish spirit producers have adopted an ambitious roadmap across the value chain
Banning all single-use plastic point of sale items by 2021
European Union
Pernod Ricard
2018 > 2021
Avoided the production of 70 million of single-use plastic POS items.
Pernod Ricard banned the use of single-use plastic POS items in 2021, four years ahead of its original target.
The Future Doesn’t Suck
European Union
Bacardi
2018 > 2020
More than 60,000 straws from 55 bars across the United States were used to create 250 limited edition records.
Bacardi and Lonely Whale partnered to make sure that the #TheFutureDoesntSuck by eliminating 1 billion plastic straws in order to have an enormously positive impact on the oceans’ health.
The New Plastic Economy
European Union
Pernod Ricard
2018 > Ongoing
First results expected end of 2019.
Contribute with Government and other businesses to creating a circular economy for plastic.
The Green Hustle
European Union
Pernod Ricard
2017 > 2019
28-stop tour across the world to encourage waste reduction in bars.
Inspire bartenders to be more sustainable by teaching fun and simple “hustles”!
Innovative and sustainable logistics
European Union
Campari
2016 > Ongoing
In 2023, 33% of transfers in Europe were intermodal, electric vehicles in Rome covered 12,774 km bi-weekly saving 7.6 tons of CO2 and LNG/BioLNG vehicles on the Novi Ligure-Massalengo line saved 3.35 tons of CO2.
Campari Group is committed in developing innovative logistical solutions able to significantly reduce its environmental impact all along its supply chain.
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