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Driving responsible & sustainable actions, making a positive contribution to society
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Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Awareness Raising
Breathalyser tests
Community Initiative
Consumer Information Website
Cost-of-harm Receipt
Designated Drivers
Influencers
LPA Sign Posting
Off-trade
On-trade
Parents
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Reducing Harmful Drinking
Responsible Hosting
Road Checks
Schools Programme
Social Media
Staff Training
Study & Survey
Teachers
University programme
Improving Environmental Sustainability
Conservation
CO2 emissions
Energy Efficiency
Eco-mobility
Packaging
Resource Efficiency
Sustainable Distribution
Sustainable Agriculture
Waste Management
Water Use
Austria
Belgium
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European Union
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On-going
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Mast-Jägermeister
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
SAJK - FI
SGS
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Definitely authentic
Spain
Espirituosos España
2018 > 2018
The campaign had a wide reach which exceeded expectations.
To inform restaurants and consumers that serving alcohol in unlabelled bottles is against the law.
Stop illegal alcohol
Poland
ZP PPS
2013 > 2013
Post campaign evaluation found: nearly half of respondents knew the campaign, which was seen as positive by 91%. 97% would not purchase alcohol of unknown origin in the future.
To increase awareness of the negative health effects associated with the consumption of illegal alcohol.
Don't drink alcohol from illegal points of sales
Poland
ZP PPS
2012 > 2013
600,000 press ads published and 16,000 posters displayed.
To raise awareness that alcohol is legal to buy only in designated points of sales and is only legal with strip stamps.
Backstage
Latvia
LANA
2011 > 2015
Around 840,000 reached via TV and printed media.
To raise awareness on harmful impact of non-commercial alcohol to health and change drinking habits for the better.
