Drinks Initiatives

2022 > 2022

Posters were displayed on 150 buses, 25 days buses, and 3 nights buses reaching over 1,100,0000 people.

Posters displayed on buses in Madrid to raise awareness of underage drinking and change behaviours.

“Responsibility Alliance Talks” One Voice

Greece

E.N.E.A.P. / SEAOP

2021 > Ongoing

The videos have been viewed over 54,000 times and social media posts have reached over 220,000.

Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.

Minors not a single drop - Metro campaign

Spain

FAS

2021 > 2021

66 metro stations across all 12 metro lines displayed the visuals.

Visuals in the Madrid metro to raise awareness of the effects of underage drinking.

Let's talk about alcohol

Bulgaria

spiritsBulgaria

2020 > Ongoing

Pilot Phase: 189 students and 60 teachers from 3 schools took part in the pilot. Both teachers and students highly rated the programme and its materials. Launch Phase: 225 teachers and 50 police officers from 10 regions; expected 5 000 - 6 000 students to be exposed to the dialogue about alcohol in 1 school year

Programme to educate pupils about the dangers of underage drinking.

More dialogue, less risky behaviours!

Croatia

Croatian Spirits Association

2019 > Ongoing

17 workshops have been held reaching a total of 538 participants.

To educate parents and school professionals about how to help pre-teens and teens develop a healthy life style, especially with regards to alcohol.

Pohoda Festival

Slovakia

Fórum PSR

2019 > 19

90,000 people reached on-site and 3,300 people “tested” their alcohol levels.

The campaign aims to raise awareness and knowledge about the risks related to underage alcohol consumption and to minimise the number of drink-driving situations.

Minors not a drop

Portugal

ANEBE

2018 > Ongoing

In 2022, Around 21,000 “18+” bracelets were handed out to festival goers. Also, 100 bar tenders took part in training.

The programme uses the whole of society approach raise awareness that of the risks related to underage alcohol consumption

Responsibility on Campus

Spain

Espirituosos España

2018 > Ongoing

2 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.

University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.

Responsible Retailing of Alcohol

Spain

Espirituosos España

2018 > Ongoing

In 2021 close to 200 carrefour employees learnt how to prevent alcohol consumption in their children through a talk by psychologist Rocío Ramos.

Retail employees are provided with training on how to avoid selling alcoholic beverages to underage customers.

Agreement between the National Pharmaceutical Society and FAS

Spain

FAS

2017 > Ongoing

16,000 posters and over 315,00 flyers have been distributed through the National Pharmaceutical Society in each of the 17 autonomous communities of Spain and 50 provinces.

Pharmacies inform about and raise awareness of the consequences of underage drinking.

Proxy Purchase Campaign

United Kingdom

SWA

2017 > Ongoing