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Reducing Harmful Drinking
Improving Environmental Sustainability

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“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > Ongoing
Expected reach: 12,000 engagement, 2,000 likes (online). 3 million views of ads.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
I serve responsibly!
Croatia
HUP
2019 > Ongoing
The roll-out of the programme has been severely impacted by the COVID-19 crisis. The first two workshops, due to take place on 19 and 31 March had to be cancelled.
The programme provides practical assistance to on-trade (and later off-trade) personnel and helps them achieve a more responsible approach in respect of the legal purchase age.
Let's talk about alcohol
Bulgaria
spiritsBulgaria
2019 > Ongoing
Figures will follow when the project is launched.
Pilot programme to educate pupils about the dangers of underage drinking.
More dialogue, less risky behaviours!
Croatia
Croatian Spirits Association
2019 > Ongoing
15 lectures held 8 cities totalling 250 participants.
To educate parents and school professionals who are in daily contact with children and youths on how to help pre-teens and teens develop a healthy life style, especially with regards to alcohol.
Pohoda Festival
Slovakia
Fórum PSR
2019 > 19
90,000 people reached on-site and 3,300 people “tested” their alcohol levels.
The campaign aims to raise awareness and knowledge about the risks related to underage alcohol consumption and to minimise the number of drink-driving situations.
Minors not a drop
Portugal
ANEBE
2018 > Ongoing
The programme uses the whole of society approach raise awareness that of the risks related to underage alcohol consumption
The power of partnership
Spain
Espirituosos España
2018 > Ongoing
2 universities have taken part and 3 winners selected.
University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking.
Agreement between the National Pharmaceutical Society and FAS
Spain
FAS
2017 > Ongoing
16,000 posters and over 315,00 flyers have been distributed through the National Pharmaceutical Society in each of the 17 autonomous communities of Spain and 50 provinces.
Pharmacies inform about and raise awareness of the consequences of underage drinking.
Proxy Purchase Campaign
United Kingdom
SWA
2017 > Ongoing
302 retail outlets received packs. There was an overall 29.4% reduction in calls involving youths and alcohol compared with 2018.
To contribute towards less crime and less antisocial behaviour in the campaign area.
Youth, alcohol, parties
Denmark
GODA
2017 > 2018
16,000 leaflets distributed.
The campaign aims to encourage parents to talk to their children about alcohol.
Alliance for the Responsible Sale of Spirits - Responsibility Alliance
Greece
E.N.E.A.P. / SEAOP
2016 > Ongoing
More than 40,000 people reached.
The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.
Party Guide
Denmark
GODA
2016 > 2018
Over 13,000 students reached in 2018.
The guide aims to inform students about the risk of drinking too much.
Responsible sale and delivery of alcoholic beverages
Poland
ZP PPS
2016 > Ongoing
Nearly 1,000 sellers and servers of alcoholic beverages were trained in 2019. In total, almost 6,000 have been trained.
Improve the knowledge and skills of those selling and serving alcohol in the on and off-trade.
Responsible Service @ "A COPO" training programme
Portugal
ACIBEV
2016 > Ongoing
A total of 1,974 HORECA professionals and managers in the on-trade sector have been trained.
Improve the knowledge and skills of those serving alcohol in the on-trade.
Teaching material for High Schools
Denmark
GODA
2016 > 2019
All high schools have received materials and posters. Over 7,000 unique visitors have downloaded the materials.
The web-based teaching material aims to raise awareness of alcohol.
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