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Reducing Harmful Drinking
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Rethink Drink
Greece
E.N.E.A.P. / SEAOP
2024 > Ongoing
During Year 1 (2024) the campaign achieved outstanding results outperforming all media targets reaching 3.8 million people on Facebook and Instagram alone.
The mass media campaign was designed to raise awareness, especially among young adults aged 18-29, of responsible drinking and how to put it into practice.
Temptations cinema campaign
Spain
FAS
2023 > 2023
Millions of children and young people where targeted by the campaign.
Ad shown in cinemas across Spain during the adverts shown before films aimed at young audiences to raise awareness of the effects of underage drinking.
Minors not a single drop –schools marathon campaign
Spain
FAS
2023 > Ongoing
3,000 pupils from 100 schools from the Community of Madrid participated in the marathon.
Sports marathon for schools in Madrid. FAS provided workshops on underage drinking to participants.
Minors not a single drop – INTERBUS/ EMT campaign
Spain
FAS
2022 > 2023
Posters were displayed on 150 buses, 25 days buses, and 3 nights buses reaching over 1,100,0000 people.
Posters displayed on buses in Madrid to raise awareness of underage drinking and change behaviours.
Minors not a single drop – Renfe / ADIF campaign
Spain
FAS
2022 > 2023
The video was displayed on train tv Channels from the 1 to 31 October 2022 and posters were displayed from 25 of January to February 2023 in train stations.
Video and posters displayed by RENFE and ADIF to delay the onset of alcohol consumption and reduce the number of underage drinkers.
“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > 2021
The videos have been viewed over 54,000 times and social media posts have reached over 220,000.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
Minors not a single drop - Metro campaign
Spain
FAS
2021 > 2021
66 metro stations across all 12 metro lines displayed the visuals.
Visuals in the Madrid metro to raise awareness of the effects of underage drinking.
I serve responsibly!
Croatia
HUP
2020 > 2022
41 bars from 12 cities completed training. Media articles reached around 55,500 people.
The programme provides practical assistance to on-trade personnel to help them achieve a more responsible approach in respect of the legal purchase age.
Let's talk about alcohol
Bulgaria
spiritsBulgaria
2020 > 2022
2021-2022 (National roll-out): 290 secondary school teachers and 98 police officers attended the seminars. 610 pupils from 162 schools took part. Also, 300 Teacher’s books were printed and 297 handed out.
Programme to educate pupils about the dangers of underage drinking.
More dialogue, less risky behaviours!
Croatia
Croatian Spirits Association
2019 > 2020
17 workshops have been held reaching a total of 538 participants.
To educate parents and school professionals about how to help pre-teens and teens develop a healthy life style, especially with regards to alcohol.
Pohoda Festival
Slovakia
Fórum PSR
2019 > Ongoing
90,000 people reached on-site and 3,300 people “tested” their alcohol levels.
The campaign aims to raise awareness and knowledge about the risks related to underage alcohol consumption and to minimise the number of drink-driving situations.
Minors not a drop
Portugal
ANEBE
2018 > Ongoing
In 2022, Around 21,000 “18+” bracelets were handed out to festival goers. Also, 100 bar tenders took part in training.
The programme uses the whole of society approach raise awareness that of the risks related to underage alcohol consumption
Responsibility on Campus
Spain
Espirituosos España
2018 > Ongoing
To date, some 3,000 students from the universities of Granada, Huelva, Extremadura and Rey Juan Carlos have taken part. Winning entries have been used on campuses, on social media and on public transport.
University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.
Responsible Retailing of Alcohol
Spain
Espirituosos España
2018 > Ongoing
In 2021 close to 200 carrefour employees learnt how to prevent alcohol consumption in their children through a talk by psychologist Rocío Ramos.
Retail employees are provided with training on how to avoid selling alcoholic beverages to underage customers.
Junior Cycle Alcohol Education Programme
Ireland
Drinkaware.ie
2017 > 2023
Almost 340 teachers were trained to raise awareness among 15,000 1st to 3rd year students about the dangers of alcohol consumption during the course of the programme.
It was an evidence-informed eight-week manualised resource for junior cycle students and aimed to promote awareness among students at post-primary level of the harms of alcohol and promote independent decision-making about alcohol in the future.
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