Objective

To delay the onset of alcohol consumption and reduce the number of underage drinkers.

To raise awareness of the effects of underage drinking.

Description

The Alcohol and Society Foundation and Interbus (Madrid’s urban bus service) joined together to display posters on the buses.  The posters contained the “Resist the temptation dude.  If you are a minor, zero alcohol” message.

The posters were developed in collaboration with the students from “Rey Juan Carlos University” as part of a yearly contest which addresses underage drinking.

They focus on the concept of fighting temptation and show different animals facing different temptations under directive to “Resist temptation dude.  If you are a minor, zero alcohol!”

The campaign was presented and supported by Miguel Ángel Blázquez Developing Director, Silvia Jato, Director of Institutional Relations of the Foundation Alcohol and Society and Paqui Mbomio Projects Director of the Foundation Alcohol and Society.

Partners

Interbus

Results

Posters were displayed on 150 buses, 25 days buses, and 3 nights buses between 19 April and 30 June.  They were viewed by over 1,100,0000 people.

Downloads

Photo gallery