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Reducing Harmful Drinking
Improving Environmental Sustainability

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Regenerative agriculture project
Ireland
Pernod Ricard
2023 > Ongoing
15 participating farmers from across Ireland.
Three-year pilot which will support malting barley farmers in adopting regenerative agricultural practices on their farms.
The Irish Whiskey Pledge for Environment
Ireland
IWA
2022 > Ongoing
The Irish Whiskey Association launched the ‘Irish Whiskey Sustainable Together’ roadmap on 30 May 2022.
Industry commitment to reduce its environmental and carbon impact, strengthen its role in the regenerative and circular economy, and deliver a positive impact for communities.
We think about our future!
Czech Republic
UVDL
2022 > Ongoing
The company increased their land by 15 hectares in 2023; 16% of electricity is currently produced from renewable sources and a new boiler reduces energy use by 18% and NOx emissions by 56%.
In 2022, R. JELÍNEK adopted an ambitious roadmap which lists actions to reduce the company’s environment footprint. The actions involve the orchards, energy and waste to be achieved by 2027.
Peatlands Water Sanctuary
United Kingdom
SGS
2021 > Ongoing
A $4m investment to restore & conserve 1,300 hectares of peatland by 2030 – enough to produce the peat needed for a yearly production of Scotch whisky.
Develop large-scale series of peatland restoration and watershed conservation projects in Scotland
Towards a sustainable future
France
SGS
2021 > Ongoing
The volume of glass used per year has been reduced by 241 tonnes; a reduction of +/- 145 tonnes of CO2 emissions. More trees are planted than are used for cognac barrels. 40 hectares of agricultural land have been converted into natural grasslands.
Working to achieve net zero across the entire value chain by 2040.
Atlantic Salmon
United Kingdom
Pernod Ricard
2020 > Ongoing
A total of 20,000 Atlantic Salmon eggs have been planted.
Conservation project to increase the population of Atlantic salmon and raise awareness of their importance to the local economy.
Best Nights of Your Life, Today and Tomorrow
Germany
Mast-Jägermeister
2020 > Ongoing
As of 2023, 97.4% of Mast-Jägermeister's electricity consumption (7,850.18MWh) comes from renewable sources. From 2023, all cardboard boxes are bought from four family-owned companies in Germany. Since 2022, all 500 million labels are produced and printed in Germany and 100% recycled paper for bottle labels is used.
Mast-Jägermeister wants to celebrate and enjoy the Best Nights – today and tomorrow. They are convinced that there can only be best nights if they contribute to keeping the environment intact: Today and in the future. This is something they work on every day.
Cap 0 herbicide
France
Moët-Hennessy
2020 > Ongoing
108 ha have already been worked without using herbicides.
Participating winegrowers are developing and testing herbicide-free practices and techniques and find viable solutions to reduce the use of phytosanitary products.
Grain-to-Glass Sustainability
European Union
Diageo
2020 > Ongoing
Ten-year roadmap to improve environmental performance by 2030
Through the 2030 Spirits of Progress action plan, Diageo aims to improve its climate performance through targets such as zero carbon emission and 100% recyclable packaging by 2030
Regenerative agriculture pilots
France
Pernod Ricard
2020 > Ongoing
As of 2023, over 2,000 trees and shrubs have been planted, 19 regenerative agriculture initiatives are taking place and 82% of affiliates have implemented a regenerative agriculture or biodiversity programme.
To preserve and regenerate their terroir using regenerative agriculture.
To Nourish The Land We Share
Poland
Moët-Hennessy
2020 > Ongoing
The distillery is 95% carbon neutral. The biomass facility reduces GHG emissions by 95%. ln 2022 alone it reduced carbon emissions by 4,800 tonnes. On-site renewable energy covers 97% of energy needs.
Belvedere aim to nurture and protect the land for future generations to enjoy. To deliver on this imperative, they have a set of commitments which includes three key initiatives: green energy, organic products, and sustainable packaging.
A sustainable Strategy
Spain
Espirituosos España
2019 > Ongoing
93% of solid waste from distillation is recycled, a percentage increasing year-on-year since 2008
As part of the ongoing journey towards climate-neutrality, the Spanish spirit producers have adopted an ambitious roadmap across the value chain
Absolut Quality & Winter Wheat
Sweden
Pernod Ricard
2016 > Ongoing
20% of wheat grown in the Southern part of Sweden by 400 farmers goes into producing Absolut Vodka.
Partnership with farmers to develop a winter wheat that requires less fertilisers, chemicals & water.
Certified Vegan Brighton Gin
United Kingdom
WSTA
2016 > Ongoing
100% certified organic wheat-based spirit
At least 40% recycled glass in Brighton Gin bottles
Sustainable Viticulture in Cognac
France
BNIC
2016 > Ongoing
In November 2022: 2,955 out of 4,200 winegrowers signed up to join the first level of commitment. This number represents 70% of the winegrowers and 85% of the Cognac vineyard.
Cognac aims for 100% of the winegrowers to be certified by 2028, leaning on different types of existing labels.
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