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Reducing Harmful Drinking
Improving Environmental Sustainability

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Good Spirited
European Union
Bacardi-Martini
2022 > Ongoing
92% of Bacardi product packaging is recyclable
Bacardi has set 19 goals aligned with the U.N. SDGs, which correlate to each of the four priority areas. Bacardi reports on progress against these goals on an annual basis in its ESG Report.
The Irish Whiskey Pledge for Environment
Ireland
IWA
2022 > Ongoing
The Irish Whiskey Association launched the ‘Irish Whiskey Sustainable Together’ roadmap on 30 May 2022.
Industry commitment to reduce its environmental and carbon impact, strengthen its role in the regenerative and circular economy, and deliver a positive impact for communities.
We think about our future!
Czech Republic
UVDL
2022 > Ongoing
R. Jelinek will expand the fruit orchards by 15 % between 2022 and 2026
In 2022, R. Jelinek adopted a 5-year ambitious sustainability plan
Living a Spirit of Commitment
European Union
Brown-Forman
2021 > Ongoing
Brown-Forman reduced GHG emissions by 27.8% in 2022, primarily through a wind power purchase agreement
In 2021, Brown-Forman adopted an ambitious ambitious sustainability and climate action commitments for 2030
Peatlands Water Sanctuary
United Kingdom
Beam Suntory
2021 > Ongoing
A $4m investment to restore & conserve 1,300 hectares of peatland by 2030 – enough to produce the peat needed for a yearly production of Scotch whisky.
Develop large-scale series of peatland restoration and watershed conservation projects in Scotland
Atlantic Salmon
United Kingdom
Pernod Ricard
2020 > Ongoing
A total of 20,000 Atlantic Salmon eggs have been planted.
Conservation project to increase the population of Atlantic salmon and raise awareness of their importance to the local economy.
Grain-to-Glass Sustainability
European Union
Diageo
2020 > Ongoing
Ten-year roadmap to improve environmental performance by 2030
Through the 2030 Spirits of Progress action plan, Diageo aims to improve its climate performance through targets such as zero carbon emission and 100% recyclable packaging by 2030
Regenerative agriculture pilots
France
Pernod Ricard
2020 > Ongoing
MMPJ is leading regenerative agriculture pilots in its own vineyards.
MMPJ's ambition is clear: to preserve and regenerate their terroirs thanks to regenerative agriculture.
A sustainable Strategy
Spain
Espirituosos España
2019 > Ongoing
93% of solid waste from distillation is recycled, a percentage increasing year-on-year since 2008
As part of the ongoing journey towards climate-neutrality, the Spanish spirit producers have adopted an ambitious roadmap across the value chain
The new Macallan distillery
United Kingdom
Edrington
2018 > Ongoing
100% barley supply certified to highest standards.
The perfect mix between whisky making heritage and innovative architecture respecting surrounding environment.
Dornoch Environment Enhancement Project (DEEP project)
United Kingdom
Moët-Hennessy
2017 > Ongoing
Dornoch native oysters are back in the bay after having disappeared for more than 100 years.
DEEP aims to establish a self-sustaining reef of four million oysters in the Dornoch Firth by 2025, which would improve water quality and biodiversity in the area.
Leaving a Legacy, Not a Footprint at Slane Distillery
Ireland
Brown-Forman
2017 > Ongoing
Planting native tree species on 6.65 hectares of estate property, creating a new native woodland alongside the barley fields.
A 10-year forestry management programme designed to improve biodiversity within the Estate woodlands.
Absolut Quality & Winter Wheat
Sweden
Pernod Ricard
2016 > Ongoing
20% of wheat grown in the Southern part of Sweden by 400 farmers goes into producing Absolut Vodka.
Partnership with farmers to develop a winter wheat that requires less fertilisers, chemicals & water.
Certified Vegan Brighton Gin
United Kingdom
WSTA
2016 > Ongoing
100% certified organic wheat-based spirit
At least 40% recycled glass in Brighton Gin bottles
Sustainable Viticulture in Cognac
France
BNIC
2016 > Ongoing
In November 2022: 2,955 out of 4,200 winegrowers signed up to join the first level of commitment. This number represents 70% of the winegrowers and 85% of the Cognac vineyard.
Cognac aims for 100% of the winegrowers to be certified by 2028, leaning on different types of existing labels.
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