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Reducing Harmful Drinking
Improving Environmental Sustainability

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Better Safe Than Sorry
Malta
TSG
2025 > 2025
To follow
The “Better Safe Than Sorry” campaign promotes responsible drinking and safer mobility choices in Malta, encouraging individuals to plan ahead, recognise their limits, and avoid drink driving.
Catch Your Breath
Belgium
V&S
2025 > Ongoing
In summer 2025, 9 festivals, each with Flinebooth, were attended and 88,657 breathalyser tests were taken. The campaign reached more than +1.3M.
Catch Your Breath is an awareness campaign designed to prevent drink driving and help people better understand their alcohol intake and its consequences, through a positive, non-judgmental approach.
Take the time to use a breathalyser
France
Prévention et Modération
2025 > Ongoing
In 2025: a total of 47 FlineBoxes were installed, generating 27,345 breathalyser tests over a six-month period. The campaign also achieved a reach of more than 2.4 million people, supported by strong regional media coverage.
Deployed across nightlife venues in France, the initiative installs FlineBox breathalyser terminals in bars, nightclubs and restaurants, allowing patrons to voluntarily and anonymously test their alcohol level before driving.
NO alcohol behind the wheel #DrinkResponsibly
Romania
Spirits Romania
2024 > 2025
In 2025, 50+ social media posts had more than 1M views and more than 2,500 people were reached during ROADPOL activities.
The campaign aims to educate the Romanian public about the effects of alcohol abuse and encourage responsibility among drivers, passengers, pedestrians and all other road users.
Arrive Alive. Don't drink and drive.
Malta
TSG
2024 > 2024
Overall the social media campaign reached over 1.6 million people generating 2.6 million impressions and 2,000 direct post engagements
Social media campaign focussed on drink driving and underlining the fact that people might underestimate the effects of excessive alcohol consumption. The message conveyed was simple yet powerful – Arrive Alive, do not drink and drive!
University: NO alcohol behind the wheel #DrinkResponsibly
Romania
Spirits Romania
2024 > 2024
150 students from two universities took part in the information sessions.
Information session on responsible drinking, with a focus on drink-driving, for students followed by the possibility to enter a creative competition to design a responsible drinking campaign.
RETHINK DRINK
Greece
E.N.E.A.P. / SEAOP
2024 > Ongoing
By the end of 2025, the campaign had had 55+ million impressions and nearly 3.5 million completed video views.
The mass media campaign was designed to raise awareness, especially among young adults aged 18-29, of responsible drinking and how to put it into practice.
Time to own it, Face it, Stop it
Malta
TSG
2023 > 2023
Social media posts had: 46,215 engagements, reached 724,997 and had 1,885,445 impressions in total.
Mass media campaign to raise awareness of the negative effects of binge-drinking, of the importance of pacing one’s drinking behaviour and of the dangers of drink-driving.
Bill for an accident
Slovakia
Fórum PSR
2023 > Ongoing
In 2025, 22 media outputs reached 8,009,910 people, a further 500,000 were reached at petrol stations.
The campaign focuses on drivers who would normally drive after drinking alcohol and aims is to help them understand that drink-driving is dangerous and potentially financially risky. It is hoped that the financial “argument” would encourage them to change their risk behaviour.
Dance of Responsibility: Never Drink and Drive
European Union
Diageo
2023 > Ongoing
The campaign so far (May 2024) has received over 6.8 million views on YouTube from 20+ markets worldwide.
Roadpol Safety Days - The Bill You Do Not Want to Pay
Bulgaria
spiritsBulgaria
2023 > Ongoing
280,000 receipts were distributed between 2023 and 2025 at events dedicated to road safety.
Roadpol Safety Days are an opportunity to speak with young adults and novice drivers about the harms of drinking and driving and about the responsible consumption of alcohol.
Make it a summer you will remember
Malta
TSG
2022 > 2022
The campaign reached over 392,000 people and had more than 1,400 post engagements and over 619,000 impressions.
Social media campaign to raise awareness of responsible drinking.
Safe driving according to Droso
France
Prévention et Modération
2021 > 2023
Until December 2023, 30 awareness actions were carried out and 1,740 people were made aware of the workshops.
“Safe driving according to Droso”, is an interactive educational tool which is aimed at both young drivers and employees.
#PintBlock: A mate doesn't let a mate drink drive
United Kingdom
Diageo
2021 > 2022
The campaign aimed to show that by blocking a friend’s pint or by stopping them from drink-driving helps to keep them and everybody else safe.
“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > 2021
The videos have been viewed over 54,000 times and social media posts have reached over 220,000.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
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