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Reducing Harmful Drinking
Improving Environmental Sustainability

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Arrive Alive. Don't drink and drive.
Malta
TSG
2024 > 2024
Overall the social media campaign reached over 1.6 million people generating 2.6 million impressions and 2,000 direct post engagements
Social media campaign focussed on drink driving and underlining the fact that people might underestimate the effects of excessive alcohol consumption. The message conveyed was simple yet powerful – Arrive Alive, do not drink and drive!
Roadpol Safety Days - The bill You Do Not Want to Pay
Bulgaria
spiritsBulgaria
2023 > 2024
130 000 contacts
Roadpol Safety Days are a wonderful opportunity to speak with young adults and novice drivers about the harms of drinking and driving and about the RD consumption of alcohol. Institutional support and recognition gives us the opportunity for high reach at very low cost.
Time to own it, Face it, Stop it
Malta
TSG
2023 > 2023
Social media posts had: 46,215 engagements, reached 724,997 and had 1,885,445 impressions in total.
Mass media campaign to raise awareness of the negative effects of binge-drinking, of the importance of pacing one’s drinking behaviour and of the dangers of drink-driving.
Bill for an accident
Slovakia
Fórum PSR
2023 > Ongoing
299 venues took part, 100,000 Accident receipts; 20,000 leaflets, 1,000 posters and 1,000 door stickers were handed out. Social media posts reached over 280,00 people and 53 media outputs reached a total of 4,888,360 people.
The campaign focuses on drivers who would normally drive after drinking alcohol and aims is to help them understand that drink-driving is dangerous and potentially financially risky. It is hoped that the financial “argument” would encourage them to change their risk behaviour.
Dance of Responsibility: Never Drink and Drive
European Union
Diageo
2023 > Ongoing
The campaign so far (May 2024) has received over 6.8 million views on YouTube from 20+ markets worldwide.
Make it a summer you will remember
Malta
TSG
2022 > 2022
The campaign reached over 392,000 people and had more than 1,400 post engagements and over 619,000 impressions.
Social media campaign to raise awareness of responsible drinking.
Safe driving according to Droso
France
Prévention et Modération
2021 > 2023
Until December 2023, 30 awareness actions were carried out and 1,740 people were made aware of the workshops.
“Safe driving according to Droso”, is an interactive educational tool which is aimed at both young drivers and employees.
#PintBlock: A mate doesn't let a mate drink drive
United Kingdom
Diageo
2021 > 2022
The campaign aimed to show that by blocking a friend’s pint or by stopping them from drink-driving helps to keep them and everybody else safe.
“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > 2021
The videos have been viewed over 54,000 times and social media posts have reached over 220,000.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
The Wrong Side of the Road
European Union
Diageo
2021 > Ongoing
The project has been launched across Europe (Greece, Ireland, Italy, Portugal, Spain and the UK) and has reached over 500,000 people. In 2022, the Hungarian project was covered 86 times in media reaching with 9 million, with a further half million reached through partnerships. More than 6,500 individuals have been educated by the project.
The Wrong Side of the Road is a learning experience that allows people to have a conversation with a real drink driver to help them understand the effects of alcohol, and the shame and stigma that comes with drink driving.
Partnership with the Road Prevention Association
France
Prévention et Modération
2020 > 2023
Until December 2023, 600 events were carried out by the Prévention Routière volunteers, reaching 50,000 people.
Awareness kit aimed at raising awareness of the dangers of drink-driving and reducing alcohol-related road accidents.
Moderation Matters
Malta
TSG
2020 > 2020
The campaign reached almost 2 million people.
Moderation Matters was created to raise awareness of the importance of drinking responsibly and within legal limits.
Straight Talk
Malta
TSG
2019 > 2019
On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.
The campaign centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.
Pohoda Festival
Slovakia
Fórum PSR
2019 > Ongoing
90,000 people reached on-site and 3,300 people “tested” their alcohol levels.
The campaign aims to raise awareness and knowledge about the risks related to underage alcohol consumption and to minimise the number of drink-driving situations.
The bill you do not want to pay
Bulgaria
spiritsBulgaria
2019 > Ongoing
In 2023, 50,000 fictitious receipts were distributed during activities and 71 students took part in the information session.
To help young drivers understand that drink-driving is dangerous. Not only is there a risk of a fine, but also a risk of material damage - especially to the health and lives of themselves, other motorists or pedestrians resulting in financial consequences.
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