Drinks Initiatives

2013 > Ongoing

82 awards have been made to organisations across Scotland. Total amount of funding provided since the fund was launched is £1,070,595.

Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities.

Slow Drinking

European Union

Bacardi

2012 > Ongoing

As of July 2024 there was over 72,000 "likes" and 73,000 followers on Facebook, over 19,600 followers on Instagram and 32 followers on Pintrest.

Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.

University training in responsible consumption

Spain

Espirituosos España

2011 > 2021

Over 1,500 students have been reached.

The hour-long information session for young adults in order to inform them about responsible drinking.

Seal the deal

France

Avec Modération!

2011 > 2018

Played over 100,000 times.

Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.

Responsible Party

European Union

Pernod Ricard

2009 > Ongoing

The social media campaign reached over 6 million young adults between April 2020 and March 2021.

Responsible drinking messages are disseminated during Erasmus Student Network (ESN) student parties and online via social media.

Drink with your head

Portugal

ANEBE

2008 > Ongoing

2022: 5,000 reusable cups, designed with the "Drink With Your Head" logo, were distributed at "Queima das fitas". ANEBE's reached around 5,000 participants out of 20,000 at the Gin and Street Food Sessions.

Raise awareness of the alcohol unit as the best means of promoting moderate and responsible consumption among 18-40 year olds.

Charter for Responsible Student Evenings

France

Avec Modération!

2007 > 2017

102 FAGE members reached 25,000 students in 2017.

FAGE (Students Association Network) agree to run prevention activities at the same time as student parties.

Best Bar None (Scotland)

United Kingdom

Diageo

2005 > Ongoing

There are 466 BBN Venues across Scotland.

Best Bar None (BBN) is a nationally recognised accreditation scheme supported by the Home Office and the drinks industry, aimed at improving standards in local night-time economies.

You Serve, You Decide

Spain

Espirituosos España

2005 > Ongoing

10,746 have been trained by Espirituosos España and close to 2,000 have been trained by partners.

Training is provided so staff can recognise when someone is underage or has enough to drink already.

Best Bar None (England and Wales)

United Kingdom

Diageo

2003 > Ongoing

578 accredited venues across England and 48 accredited venues across Wales.

Best Bar None (BBN) is a nationally recognised accreditation scheme supported by the Home Office and the drinks industry, aimed at improving standards in local night-time economies.

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