Drinks Initiatives

2001 > 2017

In 2017, 1.5 million people were reached at festivals and 126,500 breathalyser tests were carried out.

To raise awareness of the dangers of drink-driving among young drivers and to encourage the use of a designated driver.

Designated driver campaign: "Los Noc-turnos"

Spain

Espirituosos España

2001 > Ongoing

Since launch the programme has reached over 300,000 young drivers and rewarded more than 20,000 designated drivers who demonstrated that they were sober (0 BAC level).

The campaign aims to raise awareness of the dangers of drink-driving among young drivers and the normalising the use of a designated driver among groups.

Don't drink and drive

Germany

BSI

1993 > Ongoing

Until December 2022, no fewer than 100 “DDAD Academy” events have been held and the “DDAD” website has reached over 2 million since the launch of the campaign.

Events aim to raise awareness of the dangers of drink-driving.

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