Avec Moderation! website
Objective
To provide information on responsible drinking.
Description
The website had:
- Information in 5 sections relating to alcohol consumption: Alcohol related risks, an issue that concerns us all; Alcohol and driving; Alcohol and work; Alcohol and pregnancy and Alcohol and parents.
- Information on campaigns as well as the possibility to order various materials relating to them including T-shirts, educational kits, posters and booklets.
- An online "breathalyser test" and links to other websites created by Avec Moderation! to target specific issues (such as the "2340" website).
Results
Online orders in 2015: 295,000 chemical breathalysers and 270,000 prevention kits. The website had an average of 18,881 visits every month before it closed.