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ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Mast-Jägermeister
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
SAJK - FI
SGS
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Challenge 25
United Kingdom
WSTA
2006 > Ongoing
Operating in 12,500 supermarket stores, 11m people have been challenged leading to a 24% decrease in 16-24 year-olds’ consumption of alcohol since launch in 2006.
Challenge 25 is a retailing strategy that encourages anyone who is over 18 but looks under 25 to carry acceptable ID if they wish to buy alcohol.
You Serve, You Decide
Spain
Espirituosos España
2005 > Ongoing
10,746 have been trained by Espirituosos España and a further 1,827 have been trained by partners.
Training is provided so staff can recognise when someone is underage or has enough to drink already.
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