Objective

To prevent the sale of alcohol to underage people.
To remind shops of the ban on selling alcohol to underage people.

Description

The campaign began in December 2015, in order to underscore the importance of not selling alcohol to underage people and the risks associated with underage alcohol consumption.

Posters are clearly displayed in the aisles which sell alcoholic beverages in order to inform customers of the law.   A fact sheet is distributed to each participating store to remind the staff about the law and to provide practical advice on what to do if underage people try to buy an alcoholic beverage.

Partners

Fédération de l'Epicerie et du Commerce de Proximité
A2Pas
Carrefour
Casino
Francap Diapar

Results

This campaign was rolled out in 5,755 food convenience stores across France.  Each store received 15-50 posters depending on its size.

Downloads

Photo gallery

Documents