To raise consumer knowledge and awareness of the responsible consumption of alcoholic beverages.
The website was updated in 2017 and provides responsible drinking information under five sections:
About alcohol: contains information such as what alcohol is and the effect that it has on the body.
Drink responsibly: contains information such as what a standard unit is and when to know if you’ve had too much to drink.
After drinking: contains information such as the intoxication symptoms and the risks of excessive drinking.
Risk groups: contains information for teenagers, adults, older people and pregnant women.
Family, work and alcohol: contains information for parents and for the workplace.
Due to the fact that the website name has become the social responsibility brand, every prevention campaign organised by Forum PSR Slovensko promotes the website.
No specific actions are carried out to promote the site.
In 2016, the website had 11,151 unique visitors (until November 2016).
In 2017, the website had 15, 512 unique visitors (until November 2017).