Responsible Drinking Website

Verantwortungsvoll
Austrian Spirits Association
Austria
2008 > Ongoing
#AwarenessRaising #Consumerinfowebsite

Objective

To promote and raise awareness of responsible drinking.

Description

The consumer information website contains five sections.  Each section contains sub-sections relating to the topic:

  • Introduction: information such as what a standard drink is and responsible drinking guidelines.
  • Alcohol and its effects: information such as what alcohol is and myths. 
  • Stages of life: information about specific to different times of life such as, under 18’s; parenthood; and over 50’s age group.
  • Drink Driving: information such as the BAC limits and how to get home safely.
  • Top-Tips: information such as how to enjoy your evening and dealing with the morning after a night out.

Visibility of the website is spread through Members of the Austrian Spirits Association who add the website address to POS (Point of Sale) and communication materials.  Co-operation with Ministry of Transport helped to increase awareness of drink-driving and led the start of the Austrian-wide media (billboard, TV, radio) campaign “Alkohol am Steuer: Könnten Sie damit leben?” (Drink-driving: could you live with it?) in October 2010.

Partners

2010: Austrian Federal Ministry for Transport, Innovation and Technology

Results

From May 2019 until April 2020 the website had 43,939 visitors (between 2,000 and 4,000 visitors each month).

From mid December 2017 to 1 March 2018 it had 1,155 unique visitors.  However, due to an update of the website earlier data is not available.  In 2009 the website had more than 16,000 unique visitors.  This had risen to more than 42,000 in 2010. In 2011 and 2012 the average had dropped to 32,000 visits per year.

Website

https://www.verantwortungsvoll.at/

Downloads

Videos

Photo gallery