Chambord: Luxurious, indulgent, and refreshingly sustainable

Brown-Forman
France
2021 > Ongoing
#ResourceEfficiency #Packaging #WasteManagement

Objective

To reuse materials, revise packaging, and recycle waste. 

Description

Chambord’s focus on environmental sustainability aims to reuse materials, revise packaging, and recycle waste. Our efforts in this area create further impacts in sustainable packaging, reducing greenhouse gas (GHG) emissions, and waste management.

  • Reuse: Fruit marc (produced during the maceration process), wooden pallets and plastic trays are reused.
  • Revise Packaging: The ambition is to remove all non-functional metal from it, reducing weight and waste - making packaging more sustainable.
  • Recycle: Brown-Forman collects and recycles all common, and special, industrial waste, including glass. All effluents from the production process are recycled in the field. 

Results

  • Reuse: Beauval Zoo, just 35km away from Chambord, reuses the fruit marc to heat their greenhouses. Plastic trays returned to the French supplier to transport Chambord's gold bottle caps.
  • Packaging: The new purple gift carton (launched in Fiscal Year 2023) is entirely paper made and easily recycled. The bottle cap was updated in 2019 to be made of one piece rather than two, which reduces packaging materials.
  • Recycle: All effluents from the production process are recycled in the field. The quality forage grass they encourage to grow feeds the cows of the neighboring farmer.

 

Measurement & evaluation

As part of their overall commitment to strong environmental practices, Brown‑Forman holds itself accountable to global aspirations like the United Nations Sustainable Development Goals. The baseline for Brown‑Forman's Sustainability Goals come from the 2020 fiscal year and reporting will follow the company’s fiscal year financial reporting.  

 Brown-Forman's climate action progress is evaluated by CDP annually. Additionally, they report in accordance with GRI and SASB on broader sustainability topics, which are publicly available documents. Progress is also reported in an annual ESG Scorecard and Annual Report, both available on their website.

Downloads

Photo gallery

Documents

Chambord leflet.pdf (pdf - 3.07 Mo)