Promoting promote healthy habits in pregnant women

Campaña para la promoción de hábitos saludables en embarazadas
Fundación Alcohol y Sociedad
2011 > Ongoing


To inform pregnant women about the risks of drinking alcohol during pregnancy and when breastfeeding.

To promote abstinence among pregnant women.

To improve the dialogue about abstinence between gynaecologists and pregnant women.


Although most women in Spain aged between 18 and 40 believe that it is not acceptable to drink alcohol during pregnancy, about 25% of the 500,000 pregnant women every year do drink.  These women do so because they do not believe that drinking alcohol while pregnant poses a risk to their child.  The campaign was created to educate these women about the risks of this behaviour. 

A pilot campaign was launched in 2011 to inform pregnant women about the risk of drinking during pregnancy.  In 2020, an agreement was signed with the Spanish Midwives Association and the campaign relaunched nationally. 

The “zero alcohol” message during pregnancy and breastfeeding is spread through:

  • Information leaflets distributed at clinics.
  • Midwives sharing information about the risks related to drinking alcohol while pregnant and talking about healthy habits during pregnancy and breastfeeding.
  • Press releases, in collaboration with SEGO, sent out about the initiative.


The National Association of Obstetricians and Gynaecologists (SEGO)

Spanish Midwives Association


In 2011: Over 240,000 information leaflets were distributed to 2,400 clinics and over 500 leaflets at a medical congress.

In 2020: The leaflet will be distributed through midwives, websites, social media, etc.


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embarazadasYAlcohol.pdf (pdf - 1.94 Mo)