Agreement between the National Pharmaceutical Society and FAS
To inform and raise awareness of the consequences of underage drinking.
FAS signed an agreement with the national Pharmaceutical Society to run an information campaign with the “Minors not a drop” motto. The initiative aims to take advantage of the potential of pharmaceutical professionals as health prescribers to prevent underage consumption by supporting the families of young people and by generating a social awareness on the issue.
In preparation the Foundation provided an online workshop to pharmacists to teach them how to carry out the campaign. In addition, they received a guide and an infographic which contain information about how to discourage alcohol consumption in children, and how to promote habits of responsibility and moderation among adults.
Information posters and flyers are distributed by pharmacies to young people and their families, and also the general public. When distributing the flyers to parents, pharmacists make sure parents understand the adverse effects that alcohol intake can cause in minors and can provide additional support to the advice provided in the flyers.
The National Pharmaceutical Society
So far (February 2019) 250,000 posters and flyers have been handed out and 100 pharmacists have taken part. The campaign has a potential network of 22,000 pharmacies and 48,500 pharmacists.