Responsible drinking programmes
supported by European spirits producers

• “Parental meetings: SMALL TALKS ON BIG THEMES”
COUNTRY Bulgaria
TIMING 2012 > Ongoing
Underage drinking


  • spiritsBulgaria


  • Parents' Association (2016/2018)
  • Bulgarian Ministry of Education (2014/2018)
  • Regional Education Inspectorates (2014/2018)
  • State Agency for Child Protection (2014/2018)
  • National Children Network (2014/2018)


  • To prevent underage drinking through conversation with parents of students (10-11YO) in an informal environment.
  • To include social networks in dialogue with parents.
  • To include school psychologists as the main pillars for transferring the program from school year to school year.


  • The programme is designed to prevent underage drinking through conversation in an informal environment among psychologists, parents and teachers of children (9-12 years old).  Meetings are kept informal so the atmosphere is conducive for the full participation of parents.  Meetings answer questions like “how and when to talk about alcohol?”, “how to start the theme of responsible consumption with our children, without falling into extremes and negation?”  
  • Meetings are mediated by the program “angels”: Yana Alexieva (psychologist), Emil Jassim (teacher), Dragomir Simeonov (journalsist). 
  • An internet platform was launched in 2014.  predi18.org contains useful information for parents and shares their opinions. 
  • A Facebook page was launched in September 2016, to continue the dialogue with parents after the meetings.
  • Training seminars for teachers are preceded by regional media interviews.
  • The program follows Bulgarian school year from September to May each calendar year.
2017/2018: LIDL joined the initiative by providing children’s nutritional advice, and the topic for healthy food and beverages was added to the programme.
The program expanded both vertically (new fourth grades in current school-partners) and horizontally (new schools, new cities).
  • The campaign was opened by a media event (October 4, 2016) in Sofia, dedicated to both Parental Meetings: SMALL TALKS ON BIG THEMES and WE DO NOT SELL ALCOHOL TO MINORS


  • Regional health inspections recognise the programme’s effectiveness (2016/2018)
  • For its 4 years of execution, the initiative has taken place in 19 cities. 97 schools were involved, and about 450 teachers have taken part.  About 2,000 parents have been reached directly. 
  • The Facebook page had over 1,190 “likes” and 1,200 followers (December 2017).
  • predi18.org had reached 38,000 organic visitors (November 2017), with 10,000 from the June-December 2017 period.
2017/2018 plans (October to May):
  • 25 meetings will take in Sofia, Plovdiv, Bourgas, V. Tarnovo and St. Zagora regions.
  • 5 teacher’s seminars are planned.
  • 5 regional media events before each seminar were planned but media coverage of the Sofia event only (October 3, 2017) took place.
  • The Facebook page is expected to get another 500 “likes” by May 2018.
  • predi18.org  is expected to have 15,000 organic visitors (December 2017 to May 2018).
  • 800 new booklets, 500 invitations and 100 posters were printed to support the campaign.
2016/2017 (October to May):
  • 25 meetings took place in 6 cities (Sofia, Plovdiv, Varna, Bourgas, Vratza and V. Tarnovo).  The average number of attendees was between 15 and 18 per meeting.  Total direct contacts were above 400 and total reach of the target audience was for 800-1,000 people.
  • 5 training sessions for teachers (Sofia, Plovdiv, Varna, Bourgas, and V. Tarnovo) took place. Average attendees of 25 people
  • 1 training seminar for psychologists (14 people present) took place.
  • Media coverage reached 2015/2016 levels.
  • 800 new handbooks, 300 certificates, 100 posters, 800 invitations and 1,000 stickers, 500 brochures for parents, 300 brochures for teachers/psychologists and 100 posters supported the campaign.
2015/2016 (September to May):
  • 25 parental meetings took place in Sofia, Plovdiv, Varna, Bourgas and Vratsa, reaching a total of 358 contacts. Considering the fact that the information is shared within the family/friends, number of adults who have been informed about the meeting/its topics may multiply to 800-900 people.
  • 5 training seminars for teachers with 172 teachers present in total. Considering the fact that each school has about 12 to 16 primary teachers, the information was circulated to 300 to 400 of them.
  •  500 new handbooks for parents and teachers as well as 300 certificates and 1,000 stickers were distributed to target group.
  • 6,006 unique visits to http://predi18.org/ for Sept 2015 - May 2016.
  • 102 publications in national and local media (covering the press-releases submission and media interviews before each training seminar for teachers in the different cities).
  • 2014/2015 (from September to May): 8 meetings with 8 different schools in Sofia.  13 classes (3rd and 4th grade) participated and over 200 parents were involved.   500 handbooks for teachers and parents were distributed.  Launch of predi18.org. The website had over 1,000 unique views.  Over 22 publications/interviews in print and online media, radio and television.  Attendees to the events were 22 teachers, 4 psychologists and over 200 parents.
  • 2013/2014: 3 workshops in Sofia with 30 parents.
  • 2012/2013: 4 workshops in Sofia with teachers. 1 press conference to launch the program, attended by celebrities.


2017-2018: The new quantity analysis will be available in July 2018.
  • Achievements were evaluated through quantity analysis.  It was confirmed that the programme has a good image and is effective:
    1. 21% increase of parents attending the event, (-35%) decrease of teachers attending seminars due to right targeting.
    2. 92% of attendees liked the format and speakers.
    3. 95% of attendees considered the topic was important for children's lifestyle.
    4. 85% of parents said they would talk with their children about prevention.
    5. 90% of attendees said that they would share the programme’s message with other adults with children.
    6. 78% of attendees felt the need to talk about other hot topics in similar way.

2015/2016: the program was evaluated internally and externally by an independent evaluator. Results show that:
  • 98% of attending parents liked and approved of the format and content.
  • 74% of attending parents had a conversation about alcohol after a parental meeting, while 24% had already had one before attending the meeting.
  • 45% of attending parents continued to look for new and contemporary information on the meeting topic.
  • 33% came to the meeting as a result of the teacher's invitation.
  • 93% of teachers evaluated the programme and its spokespersons positively.
  • 50% of participants will organise a meeting on their own (even after 2-3 years).
  • 29% of participants will deliver the message in the same way.
2014/2015: the program was evaluated by an external independent evaluator. Results show that:
  • 100% of teachers who had gone through the program confirmed that they would hold such a meetings with the help of the school psychologist and without the involvement of external experts. 
  • Also, teachers were willing to share their experiences with other colleagues from the same or other schools.
  • 90% of parents who'd participated in a parent-teacher meeting had had a conversation with their childr(en) about alcohol following the meeting.
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