drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Responsible Drinking website”
• “Deguster avec sagesse / Drinken met verstand”
COUNTRY Belgium
TIMING 2010 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Vinum & Spiritus Association Belgium
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PARTNER(S)

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OBJECTIVE

  • To raise awareness of responsible alcohol consumption.
  • To inform consumers about low risk levels of consumption.
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DESCRIPTION OF THE INITIATIVE

  • The bi-lingual (French and Dutch) website (educalcool.be) was launched in 2010.  
  • In 2015, the decision was taken to develop a new consumer information section on the federation’s website (//fr.vinumetspiritus.be/responsibility/).  The section contains information on recommended drinking guidelines, the effect alcohol has on the body, the dangers of alcohol abuse and the law. 
  • A new site was also developed in 2016 (degusteravecsagesse.be/drinkenmetverstand.be/).  Sections are:
    • What is alcohol?: Which contains general information about alcohol such as what it is and what a unit of alcohol is.
    • Responsible consumption: Which contains information on how to drink responsibly such as what the guidelines are and tips.
    • Campaigns: Which contains information on the responsible drinking campaigns run by the association.
    • A news section which contains the latest news.
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IMPACT

  • Since the new website was launched in August 2016, data is only available from 27 August.  
  • The Dutch part of the website had 1,600 sessions, 1,220 users and an average of 2.06 page views per session from 27 August to 21 December 2016.
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