Drinks Initiatives

2018 > Ongoing

3 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.

University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.

Stay Yourself

European Union

Diageo

2017 > 2019

Over 4 million students reached until early 2019

Campaign aimed at encouraging students to drink responsibly and to make informed and positive choices about drinking

If you drink, drink some water in between!

Estonia

EAAPI

2017 > Ongoing

in 2023, 6 Facebook posts reached 423,470 and had 2,869 engagements.

The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.

Party with style

Latvia

LANA

2017 > Ongoing

The 2023, 6 different supports (like carousel posts), were advertised on Facebook and Instagram reaching a combined 344,196 people. It also achieved 941,043 impressions and 2,126 clicks.

The aim is to encourage young people to drink responsibly.

Responsible Service @ “A COPO” training programme

Portugal

ACIBEV

2016 > Ongoing

A total of 2,017 HORECA professionals and managers in the on-trade sector have been trained.

Improve the knowledge and skills of those serving alcohol in the on-trade.

Serve Well, Drink Better- How to serve alcoholic beverages responsibly

Portugal

ANEBE

2015 > 2018

The training manual was downloaded 2,404 times in 2018.

Improve knowledge and skills of those serving alcohol in the on-trade.

Serial Drinker, Social Loser

France

Avec Modération!

2014 > 2018

The video had more than 3.3 million views.

Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.

Scotch Whisky Action Fund: Tackling alcohol-related harms

United Kingdom

SWA

2013 > Ongoing

82 awards have been made to organisations across Scotland. Total amount of funding provided since the fund was launched is £1,070,595.

Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities.

Slow Drinking

European Union

Bacardi

2012 > Ongoing

As of July 2024 there was over 72,000 "likes" and 73,000 followers on Facebook, over 19,600 followers on Instagram and 32 followers on Pintrest.

Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.

Seal the deal

France

Avec Modération!

2011 > 2018

Played over 100,000 times.

Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.

University training in responsible consumption

Spain

Espirituosos España

2011 > Ongoing

Over 1,500 students have been trained.

The hour-long training to young adults in order to inform them about responsible drinking.

Responsible Party

European Union

Pernod Ricard

2009 > Ongoing

The social media campaign reached over 6 million young adults between April 2020 and March 2021.

Responsible drinking messages are disseminated during Erasmus Student Network (ESN) student parties and online via social media.

Drink with your head

Portugal

ANEBE

2008 > Ongoing

2022: 5,000 reusable cups, designed with the "Drink With Your Head" logo, were distributed at "Queima das fitas". ANEBE's reached around 5,000 participants out of 20,000 at the Gin and Street Food Sessions.

Raise awareness of the alcohol unit as the best means of promoting moderate and responsible consumption among 18-40 year olds.

Charter for Responsible Student Evenings

France

Avec Modération!

2007 > 2017