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Driving responsible & sustainable actions, making a positive contribution to society
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Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
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Reducing Harmful Drinking
Responsible Hosting
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Breathalyser tests
Community Initiative
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Cost-of-harm Receipt
Designated Drivers
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Off-trade
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Partnership With Public Authority
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Road Checks
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Improving Environmental Sustainability
Improving Environmental Sustainability
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On-going
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Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi-Martini
Beam Suntory
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
RFRD - RO
SAJK - FI
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Slow Drinking
European Union
Bacardi-Martini
2012 > Ongoing
As of January 2022, there are over 71,000 followers on Facebook and over 21,000 followers on Instagram.
Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.
Seal the deal
France
Avec Modération!
2011 > 2018
Played over 100,000 times.
Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.
University training in responsible consumption
Spain
Espirituosos España
2011 > Ongoing
Over 1,500 students have been trained.
The hour-long training to young adults in order to inform them about responsible drinking.
Responsible Party
European Union
Pernod Ricard
2009 > Ongoing
The social media campaign reached over 6 million young adults between April 2020 and March 2021.
Responsible drinking messages are disseminated during Erasmus Student Network (ESN) student parties and online via social media.
Drink with your head
Portugal
ANEBE
2008 > Ongoing
2022: 5,000 reusable cups, designed with the "Drink With Your Head" logo, were distributed at "Queima das fitas". ANEBE's reached around 5,000 participants out of 20,000 at the Gin and Street Food Sessions.
Raise awareness of the alcohol unit as the best means of promoting moderate and responsible consumption among 18-40 year olds.
Charter for Responsible Student Evenings
France
Avec Modération!
2007 > 2017
102 FAGE members reached 25,000 students in 2017.
FAGE (Students Association Network) agree to run prevention activities at the same time as student parties.
Best Bar None (Scotland)
United Kingdom
Diageo
2005 > Ongoing
There are 466 BBN Venues across Scotland.
Best Bar None (BBN) is a nationally recognised accreditation scheme supported by the Home Office and the drinks industry, aimed at improving standards in local night-time economies.
You Serve, You Decide
Spain
Espirituosos España
2005 > Ongoing
10,746 have been trained by Espirituosos España and a further 1,827 have been trained by partners.
Training is provided so staff can recognise when someone is underage or has enough to drink already.
Best Bar None (England and Wales)
United Kingdom
Diageo
2003 > Ongoing
578 accredited venues across England and 48 accredited venues across Wales.
Best Bar None (BBN) is a nationally recognised accreditation scheme supported by the Home Office and the drinks industry, aimed at improving standards in local night-time economies.
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