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Driving responsible & sustainable actions, making a positive contribution to society
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Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Responsible Hosting
Awareness Raising
Breathalyser tests
Community Initiative
Consumer Information Website
Cost-of-harm Receipt
Designated Drivers
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LPA Sign Posting
Off-trade
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Parents
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Road Checks
Teachers
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Study & Survey
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Improving Environmental Sustainability
Improving Environmental Sustainability
CO2 emissions
Eco-mobility
Energy Efficiency
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Sustainable Agriculture
Sustainable Distribution
Packaging
Waste Management
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Austria
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On-going
2022
2021
2020
2019
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Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi-Martini
Beam Suntory
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
RFRD - RO
SAJK - FI
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Wine in Moderation Campaign (TVs & Cinemas)
Portugal
ACIBEV
2012 > Ongoing
The spot reached 9,521,482 viewers on TV and online in 2020.
The spot aims to raise awareness of the importance drinking alcoholic beverages in moderation
Drink Wiser
Netherlands
SpiritsNL
2011 > Ongoing
Since 2016 the website has had an average of 1,220 users per month and an average of 2.5 pages per session.
The website aims to raise awareness of responsible drinking.
Seal the deal
France
Avec Modération!
2011 > 2018
Played over 100,000 times.
Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.
University training in responsible consumption
Spain
Espirituosos España
2011 > Ongoing
Over 1,500 students have been trained.
The hour-long training to young adults in order to inform them about responsible drinking.
Be responsible
Italy
FEDERVINI
2010 > 2017
The website received about 300 monthly visits.
The consumer information website aimed to raise awareness of the responsible consumption of alcoholic beverages.
Drink Responsibly
Latvia
LANA
2010 > Ongoing
The website currently has an average of 2,550 visitors per month (December 2022) with an increase during the "Party with Style" campaign activation (5,500 visitors during the campaign period of 5-20 October). .
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
DRINKiQ
European Union
Diageo
2010 > Ongoing
Over the course of one year over 41,001 people completed the quiz online across 9 EU countries. Over 400,000 responsible drinking ambassadors have been trained globally and over 18,000 employees in EU Member States reached.
DRINKiQ is a global resource to help people make responsible choices about drinking – or not drinking. It contributes to Diageo's commitment to promote moderation and to reach five million adults by 2025.
Responsible Consumption
Romania
Spirits Romania
2010 > Ongoing
29,215 unique visitors to the website in 2017.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Responsible Drinking
Slovakia
Fórum PSR
2010 > Ongoing
15,512 unique visitors to the website in 2017.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Responsible Drinking website
Belgium
V&S
2010 > Ongoing
600 unique visitors in 2018.
The consumer information section aims to raise awareness of the responsible consumption of alcoholic beverages and highlights campaigns carried out by the association.
Drink Water
Estonia
EAAPI
2009 > Ongoing
The website had over 5,000 visits in 2020
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Enjoy in moderation
Germany
BSI
2009 > Ongoing
Until December 2020, the website had over 4.2 million visitors and 8.7 million page views in total.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Enjoy Responsibly website
Greece
E.N.E.A.P. / SEAOP
2009 > Ongoing
17,800 unique visitors.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Responsible Drinking website
Bulgaria
spiritsBulgaria
2009 > Ongoing
In 2021, there were 11,937 unique visitors.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Responsible Party
European Union
Pernod Ricard
2009 > Ongoing
The social media campaign reached over 6 million young adults between April 2020 and March 2021.
Responsible drinking messages are disseminated during Erasmus Student Network (ESN) student parties and online via social media.
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