Drinks Initiatives

2018 > Ongoing

To date, some 3,000 students from the universities of Granada, Huelva, Extremadura and Rey Juan Carlos have taken part. Winning entries have been used on campuses, on social media and on public transport.

University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.

Stay Yourself

European Union

Diageo

2017 > 2019

Over 4 million students reached until early 2019

Campaign aimed at encouraging students to drink responsibly and to make informed and positive choices about drinking

Sail Responsibly

Czech Republic

UVDL

2017 > 2018

More than 40,000 views on Facebook.

To raise awareness of the dangers of mixing alcohol and water-based activities.

Responsibility Today. Everyday

Poland

Brown-Forman

2017 > 2017

More than 300,000 people reached over the 3 waves of the campaign.

On-Trade campaign to promote responsible drinking when being the host of the party, over summer activities and at Xmas.

Safe in the streets

Lithuania

LAGGIA

2017 > 2017

2,400 consumers reached and 3,000 leaflets handed out.

The campaign advises consumers not to drink and drive, and to drink responsibly.

Health promotion resources

Ireland

Drinkaware.ie

2017 > Ongoing

In 2022, 1,186 orders were placed for resources and 26,870 measure cups, booklets, calculators and posters were distributed nationwide.

Drinkaware’s range of evidence-informed tools and resources offer practical ways to drink less or cut out alcohol to protect health and wellbeing.

If you drink, drink some water in between!

Estonia

EAAPI

2017 > Ongoing

in 2023, 6 Facebook posts reached 423,470 and had 2,869 engagements.

The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.

On-the-ground public engagement

Ireland

Drinkaware.ie

2017 > Ongoing

In 2022, Drinkaware had the opportunity to meet up to 277,000 people at the Ploughing Championships and handed out over 12,230 resources. At Aviva Stadium over 9,000 prompt cards were given out to the public.

Drinkaware participates in, and exhibits at, public-facing events across the country. This provides opportunities for the public to ask questions and for Drinkaware to hear feedback on their resources and programmes, and on the topics of most interest and value to the public.

Party with style

Latvia

LANA

2017 > Ongoing

The 2023, 6 different supports (like carousel posts), were advertised on Facebook and Instagram reaching a combined 344,196 people. It also achieved 941,043 impressions and 2,126 clicks.

The aim is to encourage young people to drink responsibly.

Alliance for the Responsible Sale of Spirits - Responsibility Alliance

Greece

E.N.E.A.P. / SEAOP

2016 > 2022