Drinks Initiatives

2015 > 2018

The training manual was downloaded 2,404 times in 2018.

Improve knowledge and skills of those serving alcohol in the on-trade.

Enjoy Responsibly

Finland

SAJK

2014 > Ongoing

The website had 917 site sessions during Jan-March 2021

The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.

Serial Drinker, Social Loser

France

Avec Modération!

2014 > 2018

The video had more than 3.3 million views.

Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.

Scotch Whisky Action Fund: Tackling alcohol-related harms

United Kingdom

SWA

2013 > Ongoing

82 awards have been made to organisations across Scotland. Total amount of funding provided since the fund was launched is £1,070,595.

Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities.

Know Alcohol

Italy

Diageo

2012 > 2017

3 million people reached in 120 stores in 2017.

Educational materials are used to raise consumer awareness of responsible consumption in a stimulating and informative way.

Slow Drinking

European Union

Bacardi-Martini

2012 > Ongoing

As of January 2022, there are over 71,000 followers on Facebook and over 21,000 followers on Instagram.

Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.

Wine in Moderation Campaign (TVs & Cinemas)

Portugal

ACIBEV

2012 > Ongoing

The spot reached 9,521,482 viewers on TV and online in 2020.

The spot aims to raise awareness of the importance drinking alcoholic beverages in moderation

Drink Wiser

Netherlands

SpiritsNL

2011 > Ongoing

Since 2016 the website has had an average of 1,220 users per month and an average of 2.5 pages per session.

The website aims to raise awareness of responsible drinking.

Seal the deal

France

Avec Modération!

2011 > 2018

Played over 100,000 times.

Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.

University training in responsible consumption

Spain

Espirituosos España

2011 > Ongoing

Over 1,500 students have been trained.

The hour-long training to young adults in order to inform them about responsible drinking.

Be responsible

Italy

FEDERVINI

2010 > 2017

The website received about 300 monthly visits.

The consumer information website aimed to raise awareness of the responsible consumption of alcoholic beverages.

Drink Responsibly

Latvia

LANA

2010 > Ongoing

The website currently has an average of 2,550 visitors per month (December 2022) with an increase during the "Party with Style" campaign activation (5,500 visitors during the campaign period of 5-20 October). .

The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.

DRINKiQ

European Union

Diageo

2010 > Ongoing

Over the course of one year over 41,001 people completed the quiz online across 9 EU countries. Over 400,000 responsible drinking ambassadors have been trained globally and over 18,000 employees in EU Member States reached.

DRINKiQ is a global resource to help people make responsible choices about drinking – or not drinking. It contributes to Diageo's commitment to promote moderation and to reach five million adults by 2025.

Responsible Consumption

Romania

Spirits Romania

2010 > Ongoing