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Reducing Harmful Drinking
Improving Environmental Sustainability

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Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
Health promotion resources
Ireland
Drinkaware.ie
2017 > Ongoing
In 2022, 1,186 orders were placed for resources and 26,870 measure cups, booklets, calculators and posters were distributed nationwide.
Drinkaware’s range of evidence-informed tools and resources offer practical ways to drink less or cut out alcohol to protect health and wellbeing.
If you drink, drink some water in between!
Estonia
EAAPI
2017 > Ongoing
in 2023, 6 Facebook posts reached 423,470 and had 2,869 engagements.
The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.
On-the-ground public engagement
Ireland
Drinkaware.ie
2017 > Ongoing
In 2022, Drinkaware had the opportunity to meet up to 277,000 people at the Ploughing Championships and handed out over 12,230 resources. At Aviva Stadium over 9,000 prompt cards were given out to the public.
Drinkaware participates in, and exhibits at, public-facing events across the country. This provides opportunities for the public to ask questions and for Drinkaware to hear feedback on their resources and programmes, and on the topics of most interest and value to the public.
Party with style
Latvia
LANA
2017 > Ongoing
The 2023, 6 different supports (like carousel posts), were advertised on Facebook and Instagram reaching a combined 344,196 people. It also achieved 941,043 impressions and 2,126 clicks.
The aim is to encourage young people to drink responsibly.
Alliance for the Responsible Sale of Spirits - Responsibility Alliance
Greece
E.N.E.A.P. / SEAOP
2016 > 2022
More than 40,000 people reached.
The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.
Teaching material for High Schools
Denmark
GODA
2016 > 2019
All high schools have received materials and posters. Over 7,000 unique visitors have downloaded the materials.
The web-based teaching material aims to raise awareness of alcohol.
Party Guide
Denmark
GODA
2016 > 2018
Over 13,000 students reached in 2018.
The guide aims to inform students about the risk of drinking too much.
Alcohol. Always responsibly.
Poland
ZP PPS
2016 > Ongoing
More than 5.5 million were reached in 2022.
Awareness-raising campaign to teach Poles that alcohol is "alcohol is alcohol" and no matter what the drink, it should be consumed responsibly.
drinkaware.ie website
Ireland
Drinkaware.ie
2016 > Ongoing
Over 450,000 people visited Drinkaware.ie in 2022, a 20% increase on 2021.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Information website
Slovenia
SSA
2016 > Ongoing
Average of 80 users per month, an average of 3.31 page views per session and average time spent on the site of 6 minutes.
The information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Public Information and digital campaigns
Ireland
Drinkaware.ie
2016 > Ongoing
In 2022, over 630 pieces of coverage reached 31.6 million.
Drinkaware works towards achieving their mission by raising awareness, creating understanding and supporting behaviour change through media information and digital campaigns.
Responsible sale and delivery of alcoholic beverages
Poland
ZP PPS
2016 > Ongoing
2,063 have received training in total.
Improve the knowledge and skills of those selling and serving alcohol in the on and off-trade.
Responsible Service @ “A COPO” training programme
Portugal
ACIBEV
2016 > Ongoing
A total of 2,017 HORECA professionals and managers in the on-trade sector have been trained.
Improve the knowledge and skills of those serving alcohol in the on-trade.
WIM by ACIBEV - Wine Fairs
Portugal
ACIBEV
2016 > Ongoing
In 2022, over 1,200 attendees used the drink-drive simulation and ACIBEV carried out 1,596 breathalyser tests. Also, around 3,200 leaflets as well as promotional materials such as pens and key rings were handed out.
To raise awareness of responsible drinking at consumer wine fairs.
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