As of January 2022, there are over 71,000 followers on Facebook and over 21,000 followers on Instagram.
The website currently has an average of 2,550 visitors per month (December 2022) with an increase during the "Party with Style" campaign activation (5,500 visitors during the campaign period of 5-20 October). .
Over the course of one year over 41,001 people completed the quiz online across 9 EU countries. Over 400,000 responsible drinking ambassadors have been trained globally and over 18,000 employees in EU Member States reached.