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Reducing Harmful Drinking
Improving Environmental Sustainability

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Serial Drinker, Social Loser
France
Avec Modération!
2014 > 2018
The video had more than 3.3 million views.
Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.
Scotch Whisky Action Fund: Tackling alcohol-related harms
United Kingdom
SWA
2013 > Ongoing
In its first five years of operation the fund provided £660,000 of funding. The projects supported worked with almost 48,000 people during that time.
Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities.
Know Alcohol
Italy
Diageo
2012 > 2017
3 million people reached in 120 stores in 2017.
Educational materials are used to raise consumer awareness of responsible consumption in a stimulating and informative way.
Wine in Moderation Campaign (TVs & Cinemas)
Portugal
ACIBEV
2012 > Ongoing
The spot reached 9,521,482 viewers on TV and online in 2020.
The spot aims to raise awareness of the importance drinking alcoholic beverages in moderation
Drink Wiser
Netherlands
SpiritsNL
2011 > Ongoing
1,220 users per month
Website that aims to raise awareness of responsible drinking.
Seal the deal
France
Avec Modération!
2011 > 2018
Played over 100,000 times.
Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.
University training in responsible consumption
Spain
Espirituosos España
2011 > Ongoing
Over 1,200 young adults have been trained.
Provides training to young adults in order to inform them about responsible drinking.
Be responsible
Italy
FEDERVINI
2010 > Ongoing
The website receives about 300 monthly visits.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Drink Responsibly
Latvia
LANA
2010 > Ongoing
In 2020, the responsible drinking website had around 10,000 visitors.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
DRINKiQ
European Union
Diageo
2010 > Ongoing
Over 18,000 employees and 37,000 others have been trained.
Training on responsible consumption is given.
Responsible Consumption
Romania
Spirits Romania
2010 > Ongoing
29,215 unique visitors to the website in 2017.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Responsible Drinking
Slovakia
Fórum PSR
2010 > Ongoing
15,512 unique visitors to the website in 2017.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Responsible Drinking website
Belgium
V&S
2010 > Ongoing
600 unique visitors in 2018.
The consumer information section aims to raise awareness of the responsible consumption of alcoholic beverages and highlights campaigns carried out by the association.
Drink Water
Estonia
EAAPI
2009 > Ongoing
The website had over 5,000 visits in 2020
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Enjoy in moderation
Germany
BSI
2009 > Ongoing
Until December 2020, the website had 3.7 million visitors and 7.8 million page views in total.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
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