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Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Reducing Harmful Drinking
Responsible Hosting
Awareness Raising
Breathalyser tests
Community Initiative
Consumer Information Website
Cost-of-harm Receipt
Designated Drivers
Influencers
LPA Sign Posting
Off-trade
On-trade
Parents
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Road Checks
Teachers
Schools Programme
Social Media
Staff Training
Study & Survey
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Improving Environmental Sustainability
Improving Environmental Sustainability
CO2 emissions
Eco-mobility
Energy Efficiency
Resource Efficiency
Sustainable Agriculture
Sustainable Distribution
Packaging
Waste Management
Water Use
Austria
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On-going
2023
2022
2021
2020
2019
2018
2017
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Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi-Martini
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
SAJK - FI
SGS
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Straight Talk
Malta
TSG
2019 > 2019
On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.
The campaign centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.
Weekend not Wasted
European Union
Diageo
2019 > 2019
The campaign reached 25.5 million people across the five markets with 2300% uplift in awareness of DrinkIQ. The average YouTube View Through Rate was 30% and episodes posted on Facebook achieved over 1.8 million post engagements and 49 million followers.
Responsible drinking campaign targeting MTV’s social following of over 12 million fans and 52 million TV households across the UK, Spain, Denmark and Germany aiming to engage with them in a meaningful yet fun way.
Collaborations and co-operative activity
Ireland
Drinkaware.ie
2019 > Ongoing
In 2022, 20,000 drip mats were distributed through VFI representatives, 3,750 were provided to key bars located in Dublin city for Pride Weekend, and 4,000 were sent to the Galway races.
Drinkaware seeks to work in collaboration with mission-aligned organisations to further amplify public health work. Collaborations can include academic, semi-state, trade body and media organisations.
Drink Wisely
Belgium
V&S
2018 > 2019
2019: Vinum Et Spiritus offered the first ten registrations (each worth 25€) for the charity race organised by the Emilie Leus Fund.
Vinum Et Spiritus and the Emilie Leus Fund work together to raise awareness of responsible alcohol consumption.
#LiveLikeACaptain
United Kingdom
Diageo
2018 > 2018
In total, there were 3.4 million video views, 17 million were reached and posts had 13.5 million impressions, 45,000 engagements and 50,000 clicks to the website.
The campaign used the power and connectivity of music to deliver the “Fun that isn’t remembered, isn't fun” responsible drinking message through Diageo’s brand the Captain Morgan.
Let it be on me!
Greece
E.N.E.A.P. / SEAOP
2018 > 2018
In total there were 70 photo, 45 short story and 13 video entries.
Competition to encourage young people aged 18 - 25 to think about responsible consumption and responsibility in general.
Take Control
Malta
TSG
2018 > 2018
The campaign was seen by more than 100,000 people.
Visuals on social media were used to promote responsible alcohol consumption and to raise awareness of the negative effects of binge drinking.
Global Alcohol Responsibility Week
European Union
Edrington
2018 > Ongoing
2,300 employees reached in more than 20 countries.
Workplace prevention programme to promote responsible drinking
Responsibility on Campus
Spain
Espirituosos España
2018 > Ongoing
3 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.
University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.
Stay Yourself
European Union
Diageo
2017 > 2019
Over 4 million students reached until early 2019
Campaign aimed at encouraging students to drink responsibly and to make informed and positive choices about drinking
Sail Responsibly
Czech Republic
UVDL
2017 > 2018
More than 40,000 views on Facebook.
To raise awareness of the dangers of mixing alcohol and water-based activities.
Responsibility Today. Everyday
Poland
Brown-Forman
2017 > 2017
More than 300,000 people reached over the 3 waves of the campaign.
On-Trade campaign to promote responsible drinking when being the host of the party, over summer activities and at Xmas.
Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
If you drink, drink some water in between!
Estonia
EAAPI
2017 > Ongoing
in 2023, 6 Facebook posts reached 423,470 and had 2,869 engagements.
The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.
On-the-ground public engagement
Ireland
Drinkaware.ie
2017 > Ongoing
In 2022, Drinkaware had the opportunity to meet up to 277,000 people at the Ploughing Championships and handed out over 12,230 resources. At Aviva Stadium over 9,000 prompt cards were given out to the public.
Drinkaware participates in, and exhibits at, public-facing events across the country. This provides opportunities for the public to ask questions and for Drinkaware to hear feedback on their resources and programmes, and on the topics of most interest and value to the public.
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