Search
Driving responsible & sustainable actions, making a positive contribution to society
ABOUT US
ACTIONS
CONTRIBUTORS
TERMS & CONDITIONS
COOKIE & PRIVACY POLICY
CONTACT US
Search by keywords
Search by
Action areas
Action types
Countries
Date
Contributors
Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Awareness Raising
Breathalyser tests
Community Initiative
Consumer Information Website
Cost-of-harm Receipt
Designated Drivers
Influencers
LPA Sign Posting
Off-trade
On-trade
Parents
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Reducing Harmful Drinking
Responsible Hosting
Road Checks
Schools Programme
Social Media
Staff Training
Study & Survey
Teachers
University programme
Improving Environmental Sustainability
Conservation
CO2 emissions
Energy Efficiency
Eco-mobility
Packaging
Resource Efficiency
Sustainable Distribution
Sustainable Agriculture
Waste Management
Water Use
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
European Union
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
United Kingdom
On-going
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Mast-Jägermeister
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
SAJK - FI
SGS
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Weekend not Wasted
European Union
Diageo
2019 > 2019
The campaign reached 25.5 million people across the five markets with 2300% uplift in awareness of DrinkIQ. The average YouTube View Through Rate was 30% and episodes posted on Facebook achieved over 1.8 million post engagements and 49 million followers.
Responsible drinking campaign targeting MTV’s social following of over 12 million fans and 52 million TV households across the UK, Spain, Denmark and Germany aiming to engage with them in a meaningful yet fun way.
Bartender Hero
European Union
Campari
2019 > Ongoing
Through the IBA partnership, Bartender Hero reaches an international network of over 50,000 bartenders.
A short course aimed at making bartenders more aware of how to serve alcoholic drinks responsibly.
Collaborations and co-operative activity
Ireland
Drinkaware.ie
2019 > Ongoing
In 2022, 20,000 drip mats were distributed through VFI representatives, 3,750 were provided to key bars located in Dublin city for Pride Weekend, and 4,000 were sent to the Galway races.
Drinkaware seeks to work in collaboration with mission-aligned organisations to further amplify public health work. Collaborations can include academic, semi-state, trade body and media organisations.
PAUSE
European Union
Brown-Forman
2019 > Ongoing
By 2021, 4,800 employees were reached.
PAUSE aims to create a responsible drinking culture, to reduce alcohol-related harm and promote moderate consumption.
Global Alcohol Responsibility Week
European Union
Edrington
2018 > 2023
2,300 employees reached in more than 20 countries.
Workplace prevention programme to promote responsible drinking
Drink Wisely
Belgium
V&S
2018 > 2019
2019: Vinum Et Spiritus offered the first ten registrations (each worth 25€) for the charity race organised by the Emilie Leus Fund.
Vinum Et Spiritus and the Emilie Leus Fund work together to raise awareness of responsible alcohol consumption.
#LiveLikeACaptain
United Kingdom
Diageo
2018 > 2018
In total, there were 3.4 million video views, 17 million were reached and posts had 13.5 million impressions, 45,000 engagements and 50,000 clicks to the website.
The campaign used the power and connectivity of music to deliver the “Fun that isn’t remembered, isn't fun” responsible drinking message through Diageo’s brand the Captain Morgan.
Let it be on me!
Greece
E.N.E.A.P. / SEAOP
2018 > 2018
In total there were 70 photo, 45 short story and 13 video entries.
Competition to encourage young people aged 18 - 25 to think about responsible consumption and responsibility in general.
Take Control
Malta
TSG
2018 > 2018
The campaign was seen by more than 100,000 people.
Visuals on social media were used to promote responsible alcohol consumption and to raise awareness of the negative effects of binge drinking.
Responsibility on Campus
Spain
Espirituosos España
2018 > Ongoing
3 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.
University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.
Stay Yourself
European Union
Diageo
2017 > 2019
Over 4 million students reached until early 2019
Campaign aimed at encouraging students to drink responsibly and to make informed and positive choices about drinking
Sail Responsibly
Czech Republic
UVDL
2017 > 2018
More than 40,000 views on Facebook.
To raise awareness of the dangers of mixing alcohol and water-based activities.
Responsibility Today. Everyday
Poland
Brown-Forman
2017 > 2017
More than 300,000 people reached over the 3 waves of the campaign.
On-Trade campaign to promote responsible drinking when being the host of the party, over summer activities and at Xmas.
Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
Health promotion resources
Ireland
Drinkaware.ie
2017 > Ongoing
In 2022, 1,186 orders were placed for resources and 26,870 measure cups, booklets, calculators and posters were distributed nationwide.
Drinkaware’s range of evidence-informed tools and resources offer practical ways to drink less or cut out alcohol to protect health and wellbeing.
‹
1
2
3
4
5
6
7
›