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Responsibility on Campus

Espirituosos España

2018 > Ongoing

3 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.

University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.

2018 > 2018

The campaign was seen by more than 100,000 people.

Visuals on social media were used to promote responsible alcohol consumption and to raise awareness of the negative effects of binge drinking.

If you drink, drink some water in between!

2017 > Ongoing

in 2022, 17 Facebook posts reached 640,750 and had 7,071 engagements.

The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.

Party with style

2017 > Ongoing

The 2021 activities reached over 234,000 people on Instagram, Facebook, TikTok and YouTube.

The aim is to encourage young people to drink responsibly.

Responsibility Today. Everyday

2017 > 2017

More than 300,000 people reached over the 3 waves of the campaign.

On-Trade campaign to promote responsible drinking when being the host of the party, over summer activities and at Xmas.

Safe in the streets

2017 > 2017

2,400 consumers reached and 3,000 leaflets handed out.

The campaign advises consumers not to drink and drive, and to drink responsibly.

Sail Responsibly

2017 > 2018

More than 40,000 views on Facebook.

To raise awareness of the dangers of mixing alcohol and water-based activities.

2017 > 2019

Over 4 million students reached until early 2019

Campaign aimed at encouraging students to drink responsibly and to make informed and positive choices about drinking

Alcohol. Always responsibly.

2016 > Ongoing

More than 5.5 million were reached in 2022.

Awareness-raising campaign to teach Poles that alcohol is "alcohol is alcohol" and no matter what the drink, it should be consumed responsibly.

Alliance for the Responsible Sale of Spirits - Responsibility Alliance

E.N.E.A.P. / SEAOP

2016 > Ongoing

More than 40,000 people reached.

The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.

Information website

2016 > Ongoing

Average of 80 users per month, an average of 3.31 page views per session and average time spent on the site of 6 minutes.

The information website aims to raise awareness of the responsible consumption of alcoholic beverages.

2016 > 2018

Over 13,000 students reached in 2018.

The guide aims to inform students about the risk of drinking too much.

Responsible sale and delivery of alcoholic beverages

2016 > Ongoing

2,063 have received training in total.

Improve the knowledge and skills of those selling and serving alcohol in the on and off-trade.

Responsible Service @ “A COPO” training programme

2016 > Ongoing

A total of 2,017 HORECA professionals and managers in the on-trade sector have been trained.

Improve the knowledge and skills of those serving alcohol in the on-trade.

Teaching material for High Schools

2016 > 2019

All high schools have received materials and posters. Over 7,000 unique visitors have downloaded the materials.

The web-based teaching material aims to raise awareness of alcohol.

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