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Driving responsible & sustainable actions, making a positive contribution to society
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Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Reducing Harmful Drinking
Responsible Hosting
Awareness Raising
Breathalyser tests
Community Initiative
Consumer Information Website
Cost-of-harm Receipt
Designated Drivers
Influencers
LPA Sign Posting
Off-trade
On-trade
Parents
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Road Checks
Teachers
Schools Programme
Social Media
Staff Training
Study & Survey
University programme
Improving Environmental Sustainability
Improving Environmental Sustainability
CO2 emissions
Eco-mobility
Energy Efficiency
Resource Efficiency
Sustainable Agriculture
Sustainable Distribution
Packaging
Waste Management
Water Use
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
European Union
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
United Kingdom
On-going
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi-Martini
Beam Suntory
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
RFRD - RO
SAJK - FI
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Responsibility on Campus
Spain
Espirituosos España
2018 > Ongoing
3 universities have taken part and winning entries have been used on campuses, on social media and on public transport. More than 900 university students have received training on responsible consumption.
University students are taught about responsible consumption and spirit drinks before taking part in a competition to design their very own campaign to promote responsible drinking. The winning entries are then made available for municipalities and other organisations to use.
Take Control
Malta
TSG
2018 > 2018
The campaign was seen by more than 100,000 people.
Visuals on social media were used to promote responsible alcohol consumption and to raise awareness of the negative effects of binge drinking.
If you drink, drink some water in between!
Estonia
EAAPI
2017 > Ongoing
in 2022, 17 Facebook posts reached 640,750 and had 7,071 engagements.
The campaign advocates drinking a glass of water in between each consumed glass of alcohol and explains the effects of alcohol on the body.
Party with style
Latvia
LANA
2017 > Ongoing
The 2021 activities reached over 234,000 people on Instagram, Facebook, TikTok and YouTube.
The aim is to encourage young people to drink responsibly.
Responsibility Today. Everyday
Poland
Brown-Forman
2017 > 2017
More than 300,000 people reached over the 3 waves of the campaign.
On-Trade campaign to promote responsible drinking when being the host of the party, over summer activities and at Xmas.
Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
Sail Responsibly
Czech Republic
UVDL
2017 > 2018
More than 40,000 views on Facebook.
To raise awareness of the dangers of mixing alcohol and water-based activities.
Stay Yourself
European Union
Diageo
2017 > 2019
Over 4 million students reached until early 2019
Campaign aimed at encouraging students to drink responsibly and to make informed and positive choices about drinking
Alcohol. Always responsibly.
Poland
ZP PPS
2016 > Ongoing
More than 5.5 million were reached in 2022.
Awareness-raising campaign to teach Poles that alcohol is "alcohol is alcohol" and no matter what the drink, it should be consumed responsibly.
Alliance for the Responsible Sale of Spirits - Responsibility Alliance
Greece
E.N.E.A.P. / SEAOP
2016 > Ongoing
More than 40,000 people reached.
The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.
Information website
Slovenia
SSA
2016 > Ongoing
Average of 80 users per month, an average of 3.31 page views per session and average time spent on the site of 6 minutes.
The information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Party Guide
Denmark
GODA
2016 > 2018
Over 13,000 students reached in 2018.
The guide aims to inform students about the risk of drinking too much.
Responsible sale and delivery of alcoholic beverages
Poland
ZP PPS
2016 > Ongoing
2,063 have received training in total.
Improve the knowledge and skills of those selling and serving alcohol in the on and off-trade.
Responsible Service @ “A COPO” training programme
Portugal
ACIBEV
2016 > Ongoing
A total of 2,017 HORECA professionals and managers in the on-trade sector have been trained.
Improve the knowledge and skills of those serving alcohol in the on-trade.
Teaching material for High Schools
Denmark
GODA
2016 > 2019
All high schools have received materials and posters. Over 7,000 unique visitors have downloaded the materials.
The web-based teaching material aims to raise awareness of alcohol.
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