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Reducing Harmful Drinking
Improving Environmental Sustainability

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Consume Responsibly website
Croatia
HUP
2022 > Ongoing
The website had 8,900 unique visitors and 12.000 page views until December 2023. Promotional influencer activity on social media reached 323,693.
The consumer information website provides information on the importance of responsible and moderate consumption of alcoholic beverages.
No Binge: Responsible Consumption Communication
Italy
FEDERVINI
2022 > Ongoing
2023-2024: Universities of Sapienza and Vanvitelli: 223 students produced 77 projects. University of Verona: 80 students produced 32 projects.
University students are taught about responsible consumption before taking part in a competition to design their own campaign to promote responsible drinking among their peers.
Responsible drinking website
Italy
FEDERVINI
2022 > Ongoing
The consumer information website aims to educate consumers about drinking in moderation and the risks associated with alcohol abuse.
When and how much
Bulgaria
spiritsBulgaria
2022 > Ongoing
2023 - 2024 school year: 254 students attended the information sessions at the universities. 17 entrants were submitted to the jury. 250 people attended the awards ceremony.
A wonderful initiative for students and young adults. A European contest for national winners raises it on a completely new level. Still, the overlap of the student audience suggests that the initiative should be held on a biannual basis.
Know When to Stop
United Kingdom
Diageo
2021 > 2022
Through a series of illustrated digital animations, the campaign shows what happens when common holiday pleasures like eating sweet treats, binge watching TV and films and over-decorating your home can become one too many.
“Responsibility Alliance Talks” One Voice
Greece
E.N.E.A.P. / SEAOP
2021 > 2021
The videos have been viewed over 54,000 times and social media posts have reached over 220,000.
Social media campaign to encourage young people to engage in the topic of responsible drinking and to reach a wider audience through young people's sharing of the videos.
Opening Responsibly
Malta
TSG
2021 > 2021
The Facebook campaign reached 60,000 people and had 183,830 engagements from 274,189 impressions.
The social media campaign highlighted the commitment of the hospitality sector to adopt a conscientious approach to re-opening while also encouraging consumers to be sensible and moderate in their alcohol consumption during the summer months.
Social Round
Belgium
V&S
2021 > 2021
12 associations took part along with many independent venues.
Social media campaign to encourage consumers to stay safe and to drink with moderation.
The Next Day
Hungary
HSA
2021 > 2021
The campaign reached a total of 250,000 through the website and social media channels and more than 1,000 respondents completed the educational quizzes.
The mass media campaign was designed to educate young adults aged 18-29 to be more aware of their alcohol consumption.
Partnership with the French Federation of Food Banks
France
Prévention et Modération
2021 > Ongoing
7,000 full time volunteers in 79 food banks, tens of thousands of volunteers among 6,011 food aid associations and over 2 million food aid recipients have the potential of being reached through this programme.
The FFBA has committed training of volunteers on responsible alcohol guidelines so that they can communicate the information to food aid recipients.
Moderation Matters
Malta
TSG
2020 > 2020
The campaign reached almost 2 million people.
Moderation Matters was created to raise awareness of the importance of drinking responsibly and within legal limits.
The Balance Challenge - #TheBalanceChallenge
European Union
Diageo
2020 > 2020
The challenge saw bartenders and celebrities around the globe take part in the campaign.
The augmented reality Instagram filter urged mobile users to practice moderation over the festive period and to support a worthy cause.
There is only one alcohol
Czech Republic
UVDL
2020 > Ongoing
YouTube videos had over 260,000 views.
Social media campaign to raise awareness of responsible drinking and the amount of alcohol in different alcoholic drinks.
OneUNIT
Netherlands
SpiritsNL
2019 > 2022
As of December 2022, the Instagram page has 129 posts and 467 subscribers.
OneUNIT focuses on the bar industry’s responsibilities and informs them about the law relating to serving alcohol and the consequences if it is not respected.
Good Host Guide
United Kingdom
Diageo
2019 > 2020
The guide aims to give hosts tips around how to look after guests and promote responsible drinking.
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