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Reducing Harmful Drinking
Improving Environmental Sustainability

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Consumer Information website
Slovenia
SSA
2016 > Ongoing
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Party Guide
Denmark
GODA
2016 > 2018
Over 13,000 students reached in 2018.
The guide aims to inform students about the risk of drinking too much.
Responsible sale and delivery of alcoholic beverages
Poland
ZP PPS
2016 > Ongoing
Nearly 1,000 sellers and servers of alcoholic beverages were trained in 2019. In total, almost 6,000 have been trained.
Improve the knowledge and skills of those selling and serving alcohol in the on and off-trade.
Responsible Service @ "A COPO" training programme
Portugal
ACIBEV
2016 > Ongoing
A total of 1,974 HORECA professionals and managers in the on-trade sector have been trained.
Improve the knowledge and skills of those serving alcohol in the on-trade.
Teaching material for High Schools
Denmark
GODA
2016 > 2019
All high schools have received materials and posters. Over 7,000 unique visitors have downloaded the materials.
The web-based teaching material aims to raise awareness of alcohol.
The Campari Academy Truck
Italy
Campari
2016 > 2018
In 2018, the Truck visited 21 cities and 105 courses were held.
Professionals & amateurs invited to attend lectures dedicated to the world of mixology and responsible drinking.
Serve Well, Drink Better- How to serve alcoholic beverages responsibly
Portugal
ANEBE
2015 > Ongoing
The training manual was downloaded 2,404 times in 2018.
Improve knowledge and skills of those serving alcohol in the on-trade.
We do not sell alcohol to minors
Bulgaria
spiritsBulgaria
2015 > Ongoing
113 stores took part in 2018.
Retailers and minors in selected areas received information about the risks of early onset of alcohol consumption and the risks of harmful drinking of alcohol.
Enjoy Responsibly
Finland
SAJK
2014 > Ongoing
The website has around 100 visitors per year.
The consumer information website aims to raise awareness of the responsible consumption of alcoholic beverages.
Serial Drinker, Social Loser
France
Prévention et Modération
2014 > 2018
The video has had more than 3.3 million views.
Youtube video to warn 18-25 year olds about the dangers of "binge drinking" and its impact on social networks.
Scotch Whisky Action Fund: Tackling alcohol-related harms
United Kingdom
SWA
2013 > Ongoing
In 2019, 6 local initiatives fighting alcohol misuse in Scotland were awarded funding from the Scotch Whisky Action Fund for over £50,000.
Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities (underage people, families and communities).
Know Alcohol
Italy
Diageo
2012 > Ongoing
3 million people reached in 120 stores in 2017.
Educational materials are used to raise consumer awareness of responsible consumption in a stimulating and informative way.
Drink Wiser
Netherlands
SpiritsNL
2011 > Ongoing
1,220 users per month
Website that aims to raise awareness of responsible drinking.
Seal the deal
France
Prévention et Modération
2011 > 2018
Played over 100,000 times.
Game to help young adults to identify situations and risky behaviours related to alcohol abuse especially.
University training in responsible consumption
Spain
Espirituosos España
2011 > Ongoing
Over 1,200 young adults have been trained.
Provides training to young adults in order to inform them about responsible drinking.
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