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Reducing Harmful Drinking
Improving Environmental Sustainability

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Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
Alcohol. Always responsibly.
Poland
ZP PPS
2016 > Ongoing
More than 5.5 million were reached in 2022.
Awareness-raising campaign to teach Poles that alcohol is "alcohol is alcohol" and no matter what the drink, it should be consumed responsibly.
Alliance for the Responsible Sale of Spirits - Responsibility Alliance
Greece
E.N.E.A.P. / SEAOP
2016 > Ongoing
More than 40,000 people reached.
The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.
WIM by ACIBEV - Wine Fairs
Portugal
ACIBEV
2016 > Ongoing
In 2022, over 1,200 attendees used the drink-drive simulation and ACIBEV carried out 1,596 breathalyser tests. Also, around 3,200 leaflets as well as promotional materials such as pens and key rings were handed out.
To raise awareness of responsible drinking at consumer wine fairs.
Driving = Responsibility
Bulgaria
Pernod Ricard
2015 > 2019
Over the course of the campaign almost 20,000 pupils were reached and 90% would not get into a car with a driver who had been drinking.
Information session to inform 12th year pupils and university students about the dangers of drinking and driving.
Slow Drinking
European Union
Bacardi-Martini
2012 > Ongoing
As of January 2022, there are over 71,000 followers on Facebook and over 21,000 followers on Instagram.
Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.
European Night Without Accident
Poland
ZP PPS
2006 > 2018
The number of road fatalities in Poland, including for drink-driving, reduced from 5,583 in 2007 down to 2938 in 2015.
The campaign brought together young people, police force, night economy premises to fight against drink-driving.
100% Cool
Portugal
ANEBE
2002 > Ongoing
In 2022, 65 drivers had a 0.0% blood alcohol level out of a total of 80 drivers. Around 100 participants were reached in total. 2015 evaluation shows a 73% reduction in young drivers’ fatalities (20% more than decrease for the general population).
Running since 2002, the campaign aims at reducing the number of alcohol–related deaths among the 18-30 year olds.
Designated Driver
Netherlands
STIVA
2001 > 2017
In 2017, 1.5 million people were reached at festivals and 126,500 breathalyser tests were carried out.
To raise awareness of the dangers of drink-driving among young drivers and to encourage the use of a designated driver.
Designated driver campaign: "Los Noc-turnos"
Spain
Espirituosos España
2001 > Ongoing
Since launch around 260 activities have been carried out and more than 18,000 young drivers have taken part.
The campaign aims to raise awareness of the dangers of drink-driving among young drivers and the normalising the use of a designated driver among groups.
Don't drink and drive
Germany
BSI
1993 > Ongoing
78 “DDAD Academy” events have been held since 2014. The website has had 2 million users and 4.9 million page views since 2007.
Events aim to raise awareness of the dangers of drink-driving.
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