Drinks Initiatives

2016 > Ongoing

In 2022, over 1,200 attendees used the drink-drive simulation and ACIBEV carried out 1,596 breathalyser tests. Also, around 3,200 leaflets as well as promotional materials such as pens and key rings were handed out.

To raise awareness of responsible drinking at consumer wine fairs.

Driving = Responsibility

Bulgaria

Pernod Ricard

2015 > 2019

Over the course of the campaign almost 20,000 pupils were reached and 90% would not get into a car with a driver who had been drinking.

Information session to inform 12th year pupils and university students about the dangers of drinking and driving.

New program Los Noc-turnos

Spain

Espirituosos España

2015 > Ongoing

10 events reached more than 300 drivers in 2017.

Trained monitors accompany local police to give a reward if the driver tests an alcohol level of 0.0.

Slow Drinking

European Union

Bacardi-Martini

2012 > Ongoing

As of January 2022, there are over 71,000 followers on Facebook and over 21,000 followers on Instagram.

Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.

European Night Without Accident

Poland

ZP PPS

2006 > 2018

The number of road fatalities in Poland, including for drink-driving, reduced from 5,583 in 2007 down to 2938 in 2015.

The campaign brought together young people, police force, night economy premises to fight against drink-driving.

100% Cool

Portugal

ANEBE

2002 > Ongoing

In 2022, 65 drivers had a 0.0% blood alcohol level out of a total of 80 drivers. Around 100 participants were reached in total. 2015 evaluation shows a 73% reduction in young drivers’ fatalities (20% more than decrease for the general population).

Running since 2002, the campaign aims at reducing the number of alcohol–related deaths among the 18-30 year olds.

Designated Driver

Netherlands

STIVA

2001 > 2017

In 2017, 1.5 million people were reached at festivals and 126,500 breathalyser tests were carried out.

To raise awareness of the dangers of drink-driving among young drivers and to encourage the use of a designated driver.

Designated driver campaign: "Los Noc-turnos"

Spain

Espirituosos España

2001 > 2020

Since its launch in 2001, around 260 activities have been carried out. More than 14,300 young drivers between 18 and 30 years old, have taken part and around 44,000 breathalyser tests have shown the driver to be sober (0 bac content).

The campaign aims to raise awareness of the dangers of drink-driving among young drivers and implement the designated driver concept as normal behaviour.

Don't drink and drive

Germany

BSI

1993 > Ongoing

78 “DDAD Academy” events have been held since 2014. The website has had 2 million users and 4.9 million page views since 2007.

Events aim to raise awareness of the dangers of drink-driving.

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