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Driving responsible & sustainable actions, making a positive contribution to society
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Reducing Harmful Drinking
Drink-driving
Heavy-episodic drinking, especially among young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Awareness Raising
Breathalyser tests
Community Initiative
Consumer Information Website
Cost-of-harm Receipt
Designated Drivers
Influencers
LPA Sign Posting
Off-trade
On-trade
Parents
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Reducing Harmful Drinking
Responsible Hosting
Road Checks
Schools Programme
Social Media
Staff Training
Study & Survey
Teachers
University programme
Improving Environmental Sustainability
Conservation
CO2 emissions
Energy Efficiency
Eco-mobility
Packaging
Resource Efficiency
Sustainable Distribution
Sustainable Agriculture
Waste Management
Water Use
Austria
Belgium
Bulgaria
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Denmark
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European Union
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Poland
Portugal
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Spain
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United Kingdom
On-going
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Avec Modération! - FR
Bacardi
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
IWA - IE
LAGGIA - LT
LANA - LV
Mast-Jägermeister
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
SAJK - FI
SGS
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Prevention campaign "Don't Drink and Drive"
Austria
ASA
2017 > 2017
168 clubs, bars & restaurants nationwide took part.
The campaign helps patrons understand that drink-driving is dangerous and points out potential risks if they choose to drive while intoxicated. It advises other means of getting home.
Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
Alliance for the Responsible Sale of Spirits - Responsibility Alliance
Greece
E.N.E.A.P. / SEAOP
2016 > 2022
More than 40,000 people reached.
The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.
Alcohol. Always responsibly.
Poland
ZP PPS
2016 > Ongoing
More than 5.5 million were reached in 2022.
Awareness-raising campaign to teach Poles that alcohol is "alcohol is alcohol" and no matter what the drink, it should be consumed responsibly.
WIM by ACIBEV - Wine Fairs
Portugal
ACIBEV
2016 > Ongoing
In 2022, over 1,200 attendees used the drink-drive simulation and ACIBEV carried out 1,596 breathalyser tests. Also, around 3,200 leaflets as well as promotional materials such as pens and key rings were handed out.
To raise awareness of responsible drinking at consumer wine fairs.
Driving = Responsibility
Bulgaria
Pernod Ricard
2015 > 2019
Over the course of the campaign almost 20,000 pupils were reached and 90% would not get into a car with a driver who had been drinking.
Information session to inform 12th year pupils and university students about the dangers of drinking and driving.
Slow Drinking
European Union
Bacardi
2012 > Ongoing
As of July 2024 there was over 72,000 "likes" and 73,000 followers on Facebook, over 19,600 followers on Instagram and 32 followers on Pintrest.
Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.
European Night Without Accident
Greece
E.N.E.A.P. / SEAOP
2009 > Ongoing
21 October 2023: The event took place in 35 nightclubs in 32 cities with 700 volunteers. 2,000 people became designated driver. Of these 1,650 were breathalysed.
The European Night without Accident is run on the third Saturday of October every year. Young volunteers, located outside of nightclubs encourage groups of young people to designate a driver who will not consume any alcohol.
European Night Without Accident
Poland
ZP PPS
2006 > 2018
The number of road fatalities in Poland, including for drink-driving, reduced from 5,583 in 2007 down to 2938 in 2015.
The campaign brought together young people, police force, night economy premises to fight against drink-driving.
100% Cool
Portugal
ANEBE
2002 > Ongoing
500 drivers (with 0.0% alcohol blood) in total were awarded during in 17 actions made across Portugal. 4,000 flyers were printed for the ROADPOL week.
Running since 2002, the campaign aims at reducing the number of alcohol–related deaths among the 18-30 year olds.
Designated Driver
Netherlands
STIVA
2001 > 2017
In 2017, 1.5 million people were reached at festivals and 126,500 breathalyser tests were carried out.
To raise awareness of the dangers of drink-driving among young drivers and to encourage the use of a designated driver.
Designated driver campaign: "Los Noc-turnos"
Spain
Espirituosos España
2001 > Ongoing
Since launch around 260 activities have been carried out and more than 18,000 young drivers have taken part.
The campaign aims to raise awareness of the dangers of drink-driving among young drivers and the normalising the use of a designated driver among groups.
Don't drink and drive
Germany
BSI
1993 > Ongoing
Until December 2022, no fewer than 100 “DDAD Academy” events have been held and the “DDAD” website has reached over 2 million since the launch of the campaign.
Events aim to raise awareness of the dangers of drink-driving.
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