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Reducing Harmful Drinking
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Straight Talk
Malta
TSG
2019 > 2019
On Facebook, the best performing video posts reached between 94,651 and 137,223 people. The campaign was also covered by 14 print and online press articles and visible on billboards across Malta. A total of over 9,000 minutes of campaign videos were viewed over the course of the campaign.
The campaign centered around hard-hitting messages aimed at prompting the reader to stop and think about the possible consequences of alcohol abuse.
The bill you do not want to pay
Bulgaria
spiritsBulgaria
2019 > 2019
13 on-trade venues in Sofia and 2 in the Bourgas region took part.  About 100 people were reached at each venue.  There were 14 interviews and publications about the campaign.
Campaign to help young drivers understand that drink-driving is dangerous. Not only is there a financial risk but also a material risk, especially to the health and lives of themselves, other motorists or pedestrians.
Pohoda Festival
Slovakia
Fórum PSR
2019 > Ongoing
90,000 people reached on-site and 3,300 people “tested” their alcohol levels.
The campaign aims to raise awareness and knowledge about the risks related to underage alcohol consumption and to minimise the number of drink-driving situations.
Drink Wisely
Belgium
V&S
2018 > 2019
2019: Vinum Et Spiritus offered the first ten registrations (each worth 25€) for the charity race organised by the Emilie Leus Fund.
Vinum Et Spiritus and the Emilie Leus Fund work together to raise awareness of responsible alcohol consumption.
Don't Drink and Drive
Austria
ASA
2017 > 2024
2024: 117 partner bars in Vienna, Salzburg and Graz took part and 1,500 Bolt vouchers were redeemed.
The campaign helps patrons understand that drink-driving is dangerous and points out potential risks if they choose to drive while intoxicated. It advises other means of getting home.
Absolut/Uber drink driving campaign
United Kingdom
Pernod Ricard
2017 > 2018
7.3 million impressions in total, across Facebook, YouTube, via the Uber app, and press coverage.
The campaign encouraged people not to drink and drive over the festive period by celebrating “one of the best moments of a night out” – the journey home.
Safe in the streets
Lithuania
LAGGIA
2017 > 2017
2,400 consumers reached and 3,000 leaflets handed out.
The campaign advises consumers not to drink and drive, and to drink responsibly.
Alliance for the Responsible Sale of Spirits - Responsibility Alliance
Greece
E.N.E.A.P. / SEAOP
2016 > 2022
More than 40,000 people reached.
The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.
Alcohol. Always responsibly.
Poland
ZP PPS
2016 > Ongoing
More than 5.5 million were reached in 2022.
Awareness-raising campaign to teach Poles that alcohol is "alcohol is alcohol" and no matter what the drink, it should be consumed responsibly.
WIM by ACIBEV - Wine Fairs
Portugal
ACIBEV
2016 > Ongoing
In 2022, over 1,200 attendees used the drink-drive simulation and ACIBEV carried out 1,596 breathalyser tests. Also, around 3,200 leaflets as well as promotional materials such as pens and key rings were handed out.
To raise awareness of responsible drinking at consumer wine fairs.
Driving = Responsibility
Bulgaria
Pernod Ricard
2015 > 2019
Over the course of the campaign almost 20,000 pupils were reached and 90% would not get into a car with a driver who had been drinking.
Information session to inform 12th year pupils and university students about the dangers of drinking and driving.
Slow Drinking
European Union
Bacardi
2012 > Ongoing
As of July 2024 there was over 72,000 "likes" and 73,000 followers on Facebook, over 19,600 followers on Instagram and 32 followers on Pintrest.
Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.
European Night Without Accident
Greece
E.N.E.A.P. / SEAOP
2009 > Ongoing
21 October 2023: The event took place in 35 nightclubs in 32 cities with 700 volunteers. 2,000 people became designated driver. Of these 1,650 were breathalysed.
The European Night without Accident is run on the third Saturday of October every year. Young volunteers, located outside of nightclubs encourage groups of young people to designate a driver who will not consume any alcohol.
European Night Without Accident
Poland
ZP PPS
2006 > 2018
The number of road fatalities in Poland, including for drink-driving, reduced from 5,583 in 2007 down to 2938 in 2015.
The campaign brought together young people, police force, night economy premises to fight against drink-driving.
100% Cool
Portugal
ANEBE
2002 > Ongoing
500 drivers (with 0.0% alcohol blood) in total were awarded during in 17 actions made across Portugal. 4,000 flyers were printed for the ROADPOL week.
Running since 2002, the campaign aims at reducing the number of alcohol–related deaths among the 18-30 year olds.
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