Drinks Initiatives

2017 > 2018

7.3 million impressions in total, across Facebook, YouTube, via the Uber app, and press coverage.

The campaign encouraged people not to drink and drive over the festive period by celebrating “one of the best moments of a night out” – the journey home.

Prevention campaign "Don't Drink and Drive"

Austria

ASA

2017 > 2017

168 clubs, bars & restaurants nationwide took part.

The campaign helps patrons understand that drink-driving is dangerous and points out potential risks if they choose to drive while intoxicated. It advises other means of getting home.

Safe in the streets

Lithuania

LAGGIA

2017 > 2017

2,400 consumers reached and 3,000 leaflets handed out.

The campaign advises consumers not to drink and drive, and to drink responsibly.

Alliance for the Responsible Sale of Spirits - Responsibility Alliance

Greece

E.N.E.A.P. / SEAOP

2016 > 2022

More than 40,000 people reached.

The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.

Alcohol. Always responsibly.

Poland

ZP PPS

2016 > Ongoing

More than 5.5 million were reached in 2022.

Awareness-raising campaign to teach Poles that alcohol is "alcohol is alcohol" and no matter what the drink, it should be consumed responsibly.

WIM by ACIBEV - Wine Fairs

Portugal

ACIBEV

2016 > Ongoing

In 2022, over 1,200 attendees used the drink-drive simulation and ACIBEV carried out 1,596 breathalyser tests. Also, around 3,200 leaflets as well as promotional materials such as pens and key rings were handed out.

To raise awareness of responsible drinking at consumer wine fairs.

Driving = Responsibility

Bulgaria

Pernod Ricard

2015 > 2019

Over the course of the campaign almost 20,000 pupils were reached and 90% would not get into a car with a driver who had been drinking.

Information session to inform 12th year pupils and university students about the dangers of drinking and driving.

Slow Drinking

European Union

Bacardi

2012 > Ongoing

As of July 2024 there was over 72,000 "likes" and 73,000 followers on Facebook, over 19,600 followers on Instagram and 32 followers on Pintrest.

Slow Drinking brings together social networks and a website to raise awareness about responsible drinking. It gives valuable advice in a light and entertaining way on how to consume in a measured and wised way.

European Night Without Accident

Greece

E.N.E.A.P. / SEAOP

2009 > Ongoing

21 October 2023: The event took place in 35 nightclubs in 32 cities with 700 volunteers. 2,000 people became designated driver. Of these 1,650 were breathalysed.

The European Night without Accident is run on the third Saturday of October every year. Young volunteers, located outside of nightclubs encourage groups of young people to designate a driver who will not consume any alcohol.

European Night Without Accident

Poland

ZP PPS

2006 > 2018

The number of road fatalities in Poland, including for drink-driving, reduced from 5,583 in 2007 down to 2938 in 2015.

The campaign brought together young people, police force, night economy premises to fight against drink-driving.

100% Cool

Portugal

ANEBE

2002 > Ongoing

500 drivers (with 0.0% alcohol blood) in total were awarded during in 17 actions made across Portugal. 4,000 flyers were printed for the ROADPOL week.

Running since 2002, the campaign aims at reducing the number of alcohol–related deaths among the 18-30 year olds.

Designated Driver

Netherlands

STIVA

2001 > 2017

In 2017, 1.5 million people were reached at festivals and 126,500 breathalyser tests were carried out.

To raise awareness of the dangers of drink-driving among young drivers and to encourage the use of a designated driver.

Designated driver campaign: "Los Noc-turnos"

Spain

Espirituosos España

2001 > Ongoing

Since launch around 260 activities have been carried out and more than 18,000 young drivers have taken part.

The campaign aims to raise awareness of the dangers of drink-driving among young drivers and the normalising the use of a designated driver among groups.

Don't drink and drive

Germany

BSI

1993 > Ongoing

Until December 2022, no fewer than 100 “DDAD Academy” events have been held and the “DDAD” website has reached over 2 million since the launch of the campaign.

Events aim to raise awareness of the dangers of drink-driving.

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