Drinks Initiatives

2017 > Ongoing

In 2022, 1,004 pharmacists in Cantabria took part in the training course.

Pharmacists are trained to inform about and raise awareness of the consequences of underage drinking.

Proxy Purchase Campaign

United Kingdom

SWA

2017 > Ongoing

For those that recalled seeing the campaign 48% correctly identified the full legal consequences of doing so which is an improvement on the pre-campaign survey where only 31% of respondents were aware.

To contribute towards less crime and less antisocial behaviour.

Alliance for the Responsible Sale of Spirits - Responsibility Alliance

Greece

E.N.E.A.P. / SEAOP

2016 > 2022

More than 40,000 people reached.

The Alliance aims to reduce alcohol-related harm at national level by delivering different types of programmes.

Teaching material for High Schools

Denmark

GODA

2016 > 2019

All high schools have received materials and posters. Over 7,000 unique visitors have downloaded the materials.

The web-based teaching material aims to raise awareness of alcohol.

Party Guide

Denmark

GODA

2016 > 2018

Over 13,000 students reached in 2018.

The guide aims to inform students about the risk of drinking too much.

Parents’ Campaign

Ireland

Drinkaware.ie

2016 > Ongoing

Since its launch in April 2016, the Drinkaware Parents’ Campaign has reached over 2.5 million parents in Ireland through a dedicated parent website, social media, workshops and resources.

The programme aims to support parents in talking to their children about alcohol.

We are Many

Romania

Spirits Romania

2015 > 2023

Over 600 teachers participated in the online workshops and 2,500 pupils were reached during the school workshops .

The campaign spreads the message that underage children should not drink alcohol.

Kikid Booze

Netherlands

STIVA

2015 > Ongoing

Results of the 2021/2022 programme: 117 live shows reached 5,074 pupils. Online shows reached 3,768 pupils.

Theater programme to provide real dialogue for young people about themes that are important to them.

Let's talk about alcohol

Slovakia

Fórum PSR

2015 > Ongoing

2020: 300 classes took part in the prgramme reaching around 5,88 pupils.

School programme to increase knowledge and awareness of the risks associated with underage alcohol consumption, bringing on board parents and teachers.

Sober about alcohol

Slovenia

SSA

2015 > Ongoing

March 2022 – December 2022: 24 events were held reaching 900.

Programme engaging relevant adults and pupils to reduce the number of pupils who drink alcohol and to delay the age of onset drinking.

Alcohol Dialogue.dk

Denmark

GODA

2014 > 2019

More than 70,000 unique visitors in 2018 to the website.

Website with information and materials about alcohol for students, parents and teachers.

Attitudes to Alcohol

Denmark

GODA

2014 > 2019

The clips have been used at 316 parent's meetings in 2018.

The campaign uses short videos to inform parents about setting up limits for their children’s alcohol consumption.

Short story contest

Denmark

GODA

2014 > 2019

300 students submit a story in 2018.

Yearly short story competition where students submit a story about alcohol for a chance to win a prize.

The Absolut Company - Fryshuset (“Frysbox”)

Sweden

Pernod Ricard

2014 > Ongoing

Thousands of teenagers participated in alcohol-free events and activities.

Pernod Ricard supports NGO Fryshuet in Sweden to delay young people’s first use of alcohol and educate them on the possibility to party and enjoy themselves without alcohol.

Minors, not a single drop: over 100 reasons why minors should not drink alcohol

Spain

Espirituosos España

2013 > Ongoing

The website has had over 209,748 visits and over 68,000 guides for families have been issued. Over 300 town halls and private entities have joined the network.

Whole of society approach for zero alcohol consumption by minors.

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