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Reducing Harmful Drinking
Drink-driving
Excessive drinking by young adults
Non-commercial alcohol
Pregnancy
Responsible drinking
Underage drinking
Workplace
Improving Environmental Sustainability
Agriculture & Biodiversity
Sustainable production
Down the value chain
Reducing Harmful Drinking
Awareness Raising
Community Initiative
Designated Drivers
LPA Sign Posting
On-trade
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Parents & Teachers
Partnership With Public Authority
Peer-to-peer
Primary Care
Proof of Age
Proxy Purchase
Road Checks
Staff Training
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Improving Environmental Sustainability
CO2 emissions
Eco-mobility
Energy Efficiency
Resource Efficiency
Sustainable Agriculture
Sustainable Distribution
Packaging
Waste Management
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Austria
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On-going
2019
2018
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2016
2015
2014
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Before 2013
ACIBEV - PT
ANEBE - PT
ASA - AT
Bacardi-Martini
Beam Suntory
BNIC - FR
Brown-Forman
BSI - DE
Campari
Croatian Spirits Association - HR
Diageo
Drink in Moderation - CY
Drinkaware.ie - IE
E.N.E.A.P. / SEAOP - GR
EAAPI - EE
Edrington
Espirituosos España - ES
FAS - ES
FEDERVINI - IT
Fórum PSR - SK
GODA - DK
HSA - HU
HUP - HR
LAGGIA - LT
LANA - LV
Moët-Hennessy
Pernod Ricard
Prévention et Modération - FR
Rémy Cointreau - FR
RFRD - RO
SAJK - FI
Spirits Romania - RO
spiritsBulgaria - BG
spiritsEUROPE
SpiritsNL - NL
SSA - SI
STIVA - NL
SVL - SE
SWA - UK
TSG - MT
UVDL - CZ
V&S - BE
WSTA - UK
ZP PPS - PL
Search results
Would you sell alcohol to your child?
Latvia
LANA
2016 > Ongoing
In 2020, the Rojs Rodžers videos were viewed 63,000 times
The campaign reminds staff that underage children shopd not be served or sold alcohol by asking them to imagine if it were their child.
Your Children and Alcohol
Ireland
Drinkaware.ie
2016 > Ongoing
Since its launch in April 2016, the Drinkaware Parents’ Campaign has reached over 2.5 million parents in Ireland through a dedicated parent website, social media, workshops and resources.
The programme aims to support parents in talking to their children about alcohol.
Kikid Booze
Netherlands
STIVA
2015 > Ongoing
226 theater programmes have been held over 3 years reaching around 11,000 young people.
Theater programme to provide real dialogue for young people about themes that are important to them.
Let's talk about alcohol
Slovakia
Fórum PSR
2015 > Ongoing
2020: 300 classes took part in the prgramme reaching around 5,88 pupils.
School programme to increase knowledge and awareness of the risks associated with underage alcohol consumption, bringing on board parents and teachers.
Selling alcohol to minors is illegal
France
Prévention et Modération
2015 > 2019
5,755 food stores each received 15-50 posters depending on its size.
Materials are used to underscore the importance of not selling alcohol to underage people and the risks associated with underage alcohol consumption.
Serve Well, Drink Better- How to serve alcoholic beverages responsibly
Portugal
ANEBE
2015 > Ongoing
The training manual was downloaded 2,404 times in 2018.
Improve knowledge and skills of those serving alcohol in the on-trade.
Sober about alcohol
Slovenia
SSA
2015 > Ongoing
1,000 pupils and 2,400 school staff & parents have been reached over the last 3 years.
School programme engaging parents, targeting 13 to 15 years old to delay the age of onset drinking.
We are Many
Romania
Spirits Romania
2015 > 2019
The campaign reached around 1,5 million people in total.
The campaign spreads the message that underage children should not drink alcohol.
We do not sell alcohol to minors
Bulgaria
spiritsBulgaria
2015 > Ongoing
113 stores took part in 2018.
Retailers and minors in selected areas received information about the risks of early onset of alcohol consumption and the risks of harmful drinking of alcohol.
Alcohol Dialogue.dk
Denmark
GODA
2014 > 2019
More than 70,000 unique visitors in 2018 to the website.
Website with information and materials about alcohol for students, parents and teachers.
Attitudes to Alcohol
Denmark
GODA
2014 > 2019
The clips have been used at 316 parent's meetings in 2018.
The campaign uses short videos to inform parents about setting up limits for their children’s alcohol consumption.
Guidance for the Responsible Retailing of alcohol in England and Wales
United Kingdom
WSTA
2014 > Ongoing
850,000 people are trained each year as part of the responsible retailing of alcohol strategy.
The Retail of Alcohol Standards Group ensures that all retailers are supported with guidance on the responsible retail of alcohol including through sharing best practice and case studies to contribute to its ptimate goal of eradicating underage sales.
Short story contest
Denmark
GODA
2014 > 2019
300 students submit a story in 2018.
Yearly short story competition where students submit a story about alcohol for a chance to win a prize.
Minors, not a single drop: over 100 reasons why minors should not drink alcohol
Spain
Espirituosos España
2013 > Ongoing
102,625 visits to the website, over 42,000 visitors downloaded the guide for parents. Over 6,000,000 people reached through 200 town halls and private entities and the support of 300 celebrities to spread the message.
Informs and raises awareness of the risks related to premature consumption.
Scotch Whisky Action Fund: Tackling alcohol-related harms
United Kingdom
SWA
2013 > Ongoing
In 2019, 6 local initiatives fighting alcohol misuse in Scotland were awarded funding from the Scotch Whisky Action Fund for over £50,000.
Scotch Whisky Action Fund invests in groups and organisations that wish to reduce the impact of alcohol-related harm in Scotland’s communities (underage people, families and communities).
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