Let it be on me!

ΑΣ’ ΤΟ ΠΑΝΩ ΜΟΥ!
Hellenic Association of Drinks Distributors / Greek Federation of Spirits Producers
Greece
2018 > 2018
#AwarenessRaising

Objective

To raise awareness of responsible consumption among young people.

Description

Between 17 September and 21 November 2018, young people aged 18-25 were encouraged to take part in the competition.  The aim was to encourage participants to think about responsibility and how it plays a part in everyday life including  responsible alcohol consumption. 

Participants could upload a short story, a photo or a video to the initiative website: www.astopanomou.com.  A jury of content creators and members of the Responsibility Alliance selected 3 winners from each category.  The winners were announced on 12 December during a special ceremony. 

The first 30 valid and unique entries won a gift voucher worth 30 €.  Each of the categories had first, second and third place winners.  First place winners received a scholarship for photography, video or creative writing seminars and a gift voucher worth € 500.  Second place winners received a Motorola mobile phone and the third-place winners a € 200 gift voucher from Public stores.

Results

In total there were 70 photo, 45 short story and 13 video entries.  9 winners were chosen:

The Responsible Alliance won the silver medal in the Communication Campaign category at the Hellenic Responsible Business Awards 2019 for the Let it be on me! competition. 

Website

https://www.astopanomou.com/

Downloads

Videos

Competition video

Photo gallery