Responsible drinking programmes
supported by European spirits producers


Drinksinitiatives.eu is a database sponsored by spiritsEUROPE, the European spirits producers and importers association. Its objective is to present programmes undertaken by the spirits industry across the EU to help reduce alcohol-related harm. The database provides not only a description of the campaigns (from partners to impact & evaluation) but also available visuals or supporting documents.
These initiatives are divided into 8 themes, as follows:

Underage drinking

Initiatives that seek to discourage underage drinking by supporting parents, providing tools for teachers or engaging young people themselves with relevant activities to allow them to understand the effects of alcohol, especially on the immature body and the reasons why they should not be drinking.


Initiatives to raise awareness of the dangers of drinking and driving such as designated driver campaigns or any other actions promoting alternatives to driving under alcohol influence.

Responsible drinking

Initiatives to promote responsible drinking by adult consumers. A wide range of actions can be found depending on target groups (young adults, elderly, etc); settings (doctors room, university, sports clubs, etc) or tools used to convey the message (consumer information websites, mass media campaigns, labels, etc).

Responsible selling/serving

Initiatives to raise knowledge and skills of those in bars and shops not to sell/serve underage or intoxicated people but also campaigns using these premises to reach out consumers with the responsible drinking message.


Initiatives ranging from the adoption and implementation of alcohol policy at work place, to information and education campaigns for employees or support to those with alcohol-related problems.

Non-commercial alcohol

Initiatives raising awareness about negative consequences for person health resulting from consumption of non-commercial alcohol and educating society on distinguishing between commercial and counterfeit product. As a responsible industry, we are proud of our contribution to tackling alcohol misuse.


Initiatives promoting “zero consumption” for women willing to conceive or breastfeeding.