Responsible drinking programmes
supported by European spirits producers

Who we are 

Drinksinitiatives.eu is sponsored by spiritsEUROPE


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spiritsEUROPE proudly represents the most valuable European agri-food export sector and with it the interests of the spirits sector in 31 national associations as well as of the 9 leading multinational companies.  Distilled spirits are as diverse as the EU’s Member States, spanning 47 product categories and including a host of geographically-specific products that contribute to the culture of their regions and the European Union.  As the leading voice of the European spirits sector, we seek to maintain and advance the freedom to produce and market spirits in a responsible way.


For more information: www.spirits.eu
To contact us: info@spirits.eu
T: +32 2 779 24 23


Our commitment

Treated responsibly, alcohol is a source of enjoyment for many people, as recognised by the Commission’s “Communication on an EU Strategy to reduce alcohol-related harm” adopted in October 2006, and supported by the Council of Ministers and the European Parliament.


However, excessive or inappropriate consumption can cause health and social problems for individuals and for wider society. This is why spirits producers are committed to addressing alcohol-related harm, as illustrated by the Charter for Responsible Alcohol Consumption (2005-2010) followed by the  “Responsible Drinking Road Map 2015” which ran between 2010 and 2015.  It covered the areas mentioned in the Charter establishing the European Alcohol and Health Forum inspired from the 2006 EU strategy to support Member States in reducing alcohol related harm.  These areas are:


  1. Strategies aimed at curbing under-age drinking;
  2. Information and education programmes on the effect of harmful drinking and on responsible patterns of consumption;
  3. Possible development of efficient common approaches throughout the Community to provide adequate consumer information;
  4. Actions to better enforce age limits for selling and serving alcohol; interventions promoting effective behavioural change among children and adolescents;
  5. Cooperation to promote responsibility in and prevent irresponsible commercial communication and sales.


We continue to deliver these actions even after the suspension of the European Alcohol and Health Forum.  The numbers shown below help to provide an illustration of what has been undertaken since the inception of the Forum.  Some initiatives have been running for over a decade, some are designed to be implemented over several years, while others are more short term. 


To understand the full extent of the commitments of spirits producing companies, it is important to know that these companies do not simply invest in activities individually, but that they also support the actions undertaken by the trade associations across the EU and by the Social Aspects Organisations (SAOs) that they fund, typically in partnership with other alcohol beverage producers.


This database, which provides a non-exhaustive overview of existing prevention programmes undertaken in public/private partnership, serves two purposes:


  1. to demonstrate to national and European stakeholders that industry is active in meeting its commitments, but also
  2. to serve as an exchange of practice manual to further improve the level and quality of initiatives being carried out. The database presents results not only in terms of impact (i.e. how many people have been reached with a given targeted intervention), but also an evaluation on the objectives set.