Responsible drinking programmes
supported by European spirits producers

Who we are 

Drinksinitiatives.eu is sponsored by spiritsEUROPE


spiritsEUROPE Logo

spiritsEUROPE proudly represents the most valuable European agri-food export sector and with it the interests of the spirits sector in 32 national associations as well as of the 8 leading multinational companies.  Distilled spirits are as diverse as the EU’s Member States, spanning 46 product categories and including a host of geographically-specific products that contribute to the culture of their regions and the European Union.  As the leading voice of the European spirits sector, we seek to maintain and advance the freedom to produce and market spirits in a responsible way.


For more information: www.spirits.eu
To contact us: info@spirits.eu
T: +32 2 779 24 23


Our commitment

Treated responsibly, alcohol is a source of enjoyment for many people, as recognised by the Commission’s “Communication on an EU Strategy to reduce alcohol-related harm” adopted in October 2006, and supported by the Council of Ministers and the European Parliament. However, excessive or inappropriate consumption can cause health and social problems for individuals and for wider society. This is why the spirits industry is committed to addressing alcohol-related harm, as illustrated by the “Responsible Drinking Road Map 2015” (succeeding to the “Charter on Responsible Alcohol Consumption” 2005-2010).

To understand the full extent of the commitments of spirits producing companies, it is important to know that these companies do not simply invest in activities individually, but that they also support the actions undertaken by the trade associations across the EU and by the Social Aspects Organisations (SAOs) that they fund, typically in partnership with other alcohol beverage producers.


This database, which provides a non-exhaustive overview of existing prevention programmes undertaken in public/private partnership, serves two purposes:


  1. to demonstrate to national and European stakeholders that industry is active in meeting its commitments, but also
  2. to serve as an exchange of practice manual to further improve the level and quality of initiatives being carried out. The database presents results not only in terms of impact (i.e. how many people have been reached with a given targeted intervention), but also an evaluation on the objectives set.