drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “IBA Responsible Server Training”
COUNTRY Netherlands
TIMING 2007 > 2009
THEME
Responsible selling/serving

CONTRIBUTOR

  • Bacardi-Martini
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PARTNER(S)

  • IBA (International Bartenders Association)
  • NBC (Nederlandse Bartenders Club)
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OBJECTIVE

  • To teach the responsible serving and selling of alcoholic beverages.
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DESCRIPTION OF THE INITIATIVE

  • Educational server programme for NBC members using the IBA "A guide to social responsibility" training manual and instruction DVD depicting real life situations.
  • Educational server training programme also used on Hotel schools
  • Bacardi Brand Ambassadors educate their bartender students in workshops by using this training programme 
  • Training manual translated into Dutch for easier use and better understanding.
  • The manual highlights the importance of social responsibility as an integral part of bartending skills. Topics included are the Bartender's role and responsibility to consumers regarding: responsible consumption; not serving people under the legal drinking age; avoiding drink-driving and excessive consumption.
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IMPACT

  • There were 100 participants per year through mouth to mouth advertising.
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