drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Stay Yourself”
• “Stay Yourself”
COUNTRY European Union
TIMING 2016 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Diageo
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OBJECTIVE

  • To encourage students to drink responsibly.
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DESCRIPTION OF THE INITIATIVE

  • Pan-EU campaign tools conveys the “Don’t Lose it in Public, Drink responsibly. Stay yourself” message to aware public from harmful effects of irresponsible drinking  and its  bad consequences.
  • It is aimed at on campus students and has four sections: 
    • Video ( three fun videos to show possible consequences of drinking too much), 
    • Tips (such as eating, drinking water and taking a taxi home), 
    • Gallery to provide some inspiration for consumers to create their own campaign (from t-shirts to a food pong game), 
    • Downloads (a variety of assets - coasters, t-shirts, postcards, posters, tent cards and games) so that students can run their own campaign on campus. Included are the artwork files so that it can be personalised. All files can be used free of charge.
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VISUAL

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Download ALL in ONE (zip file – 191 ko)