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Responsible drinking programmes
supported by European spirits producers

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• “Responsible Service @ Essência do Vinho 2016”
• “Serviço Responsável @ Essência do Vinho 2016”
COUNTRY Portugal
TIMING 2015 > 2016
THEME
Responsible selling/serving

CONTRIBUTOR

  • Associação de Vinhos e Espirituosas de Portugal
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OBJECTIVE

  • To promote the “Responsible Service creates Sustainable Business” project at consumer/professionals wine fairs.
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DESCRIPTION OF THE INITIATIVE

  • ACIBEV was present at “Essência do Vinho” in 2015 and 2016, to promote the “Responsible Service creates Sustainable Business” project.
  • Responsible selling should be the top priority for any business that sells or supplies alcohol. Therefore, ACIBEV handed out responsible service manuals and leaflets containing information on how to serve alcohol responsibly, how do deal with customers that have drank too much and when not to serve it to HORECA professionals. 
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IMPACT

  • ACIBEV reached over 600 visitors with information regarding the responsible service project.  100 responsible service manuals and 500 leaflets were handed out to HORECA professionals. 
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