drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Responsible Service @ Essência do Vinho”
• “Serviço Responsável @ Essência do Vinho”
COUNTRY Portugal
TIMING 2015 > Ongoing
THEME
Responsible selling/serving

CONTRIBUTOR

  • Associação de Vinhos e Espirituosas de Portugal
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OBJECTIVE

  • To promote the “Responsible Service creates Sustainable Business” project at consumer/professionals wine fairs.
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DESCRIPTION OF THE INITIATIVE

  • ACIBEV has attended the “Essência do Vinho” since 2015 to promote the “Responsible Service creates Sustainable Business” project.
  • Responsible selling should be the top priority for any business that sells or supplies alcohol. Therefore, ACIBEV handed out responsible service manuals and leaflets containing information on how to serve alcohol responsibly, how do deal with customers that have drank too much and when not to serve it to HORECA professionals. 
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IMPACT

  • Until December 2017, ACIBEV reached over 900 visitors with information regarding the responsible service project.  150 responsible service manuals and 900 leaflets were handed out to HORECA professionals. 
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