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Responsible drinking programmes
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• “College Washroom Campaign”
COUNTRY Ireland
TIMING 2003 > 2014
THEME
Responsible drinking

CONTRIBUTOR

  • Drinkaware (previously MEAS)
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PARTNER(S)

  • Universities and Colleges
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OBJECTIVE

  • To promote the responsible consumption of alcoholic beverages among the third level student population of Ireland.
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DESCRIPTION OF THE INITIATIVE

  • On campus poster campaign across third-level institutions highlighting the risks run by young people when they drink excessively.
  • The autumn term campaign runs from mid-September to mid-November.
  • The spring term campaign runs from the beginning of February to the end of March.
  • In September 2009 and February 2010 posters encouraging the download of "No Nonsense" student guide were also included in the washroom campaign.
  • In 2011 posters encouraging the download of the new "Student Survival" guide were also included in the washroom campaign.
  • In 2012/2013 posters carrying the latest 'Pacing' campaign and posters promoting the DARE2BDRINKAWARE.ie competition were included in the campaign.
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IMPACT

  • The "Respect Alcohol, Respect Yourself" message reaches over 200,000 students in 26 institutions across Ireland per campaign.
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EVALUATION

  • Direct feedback from the college authorities indicate that the posters are very popular with the students and that on campus support is "extremely good".
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