drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “DrinkiQ Zone”
COUNTRY Ireland
TIMING 2009 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Diageo
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PARTNER(S)

  • Guinness Storehouse
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OBJECTIVE

  • To encourage and empower visitors to make informed and responsible decisions about drinking.
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DESCRIPTION OF THE INITIATIVE

  • The educational zone at the Guinness Storehouse uses interactive tools and user-generated materials to challenge visitors to reflect and help them make informed choices and responsible decisions about drinking.
  • The Guinness Storehouse communications channels, which are international and geared towards tourism/cultural audiences.
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IMPACT

  • Accessed by one million visitors a year.
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EVALUATION

  • Evaluated regularly as part of Guinness Storehouse visitor research.
  • The visitor is also invited to "Contact Us" on the interactive DrinkiQ pods for further information and this traffic is monitored.
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