drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

< BACK TO SEARCH RESULTS
• “Don't Drink and Drive”
• “Nebrauc dzēris!”
COUNTRY Latvia
TIMING 2008 > 2012
THEME
Drink-driving

CONTRIBUTOR

  • Latvian Alcohol Industry Association
TOP ^

PARTNER(S)

  • From 2009 onwards:
    • State police (State police fully took over the running of the campaign in 2013)
    • Latvian Medical Association
 
TOP ^

OBJECTIVE

  • To encourage the use of a designated driver
  • To reduce the prevalence of drink-driving.
  • To reduce the incidence of alcohol-related road accidents.
TOP ^

DESCRIPTION OF THE INITIATIVE

  • Lana joined police during mandatory controls in order to hand out free breathalyser tests.  Controls took place next to the two largest shopping centers in the capital.
  • In addition to the testing, ads were run on TV and printed media to highlight the "Don't drink and drive" issue.   
TOP ^

IMPACT

  • The campaign had the potential to reach 2 million people through the ads.
  • Around 5,000 breathalyser tests were handed out to drivers. 
TOP ^
< BACK TO SEARCH RESULTS
Latest initiatives RSS feed DOWNLOAD

VISUAL

-----------------------------
Download ALL in ONE (zip file – 38 ko)