drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Jacobs Creek UnVINED Ambassador Program”
COUNTRY Sweden
TIMING 2015 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Pernod Ricard
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PARTNER(S)

  • Hemberga Dryckesgrossist (retailer)
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OBJECTIVE

  • To promote responsible selling principles and practice.
  • To inform consumers of premium non-alcoholic wine options for the occasions when one should not drink alcohol (pregnancy, breast-feeding, driving).
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DESCRIPTION OF THE INITIATIVE

  • Launched in June 2015, Pernod Ricard or partner staff inform off-trade customers about occasions when one should not drink alcohol (pregnancy, breast-feeding, driving) during a tasting off JC UnVINED products (non-alcoholic wine).
  • During the meeting customers are introduced to the wise-drinking app.
  • Responsible drinking leaflets, which provide advice on occasions when one shouldn't drink, are distributed after the tasting.
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IMPACT

  • 50 activations and samplings until December 2016 have taken place.
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