drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Bartender training”
COUNTRY Lithuania
TIMING 2014 > Ongoing
THEME
Responsible selling/serving

CONTRIBUTOR

  • Pernod Ricard
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PARTNER(S)

  • Lithuanian Bartender Association
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OBJECTIVE

  • To raise bartender awareness of their obligations and legal requirements relating to alcohol.
  • To safeguard the successful implementation of industry marketing code.
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DESCRIPTION OF THE INITIATIVE

  • The half day training of bartenders in responsible serving was launched in spring 2014.
  • The training seminars are held with top bartenders around the country, notably from Vilnius, on legal matters, industry responsible selling practice and how to handle different real-life situations, putting the principles in practice.
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IMPACT

  • 31 bartenders from Vilnius were trained in the first session.
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