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Responsible drinking programmes
supported by European spirits producers

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• “New program Los Noc-turnos”
• “Nuevo programa Los Noc-turnos”
COUNTRY Spain
TIMING 2015 > Ongoing
THEME
Drink-driving

CONTRIBUTOR

  • Federación Española de Bebidas Espirituosas
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PARTNER(S)

  • DGT (The national road safety Administration)
  • Repsol
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OBJECTIVE

  • To raise awareness of the dangers of drink-driving among young drivers.
  • To implement the designated driver concept as normal behaviour.
  • To raise awareness of responsible alcohol consumption among young drivers.
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DESCRIPTION OF THE INITIATIVE

  • Spain was one of the first countries to join the Pan-European designated driver campaign in 2001. The “El Lince, Programa un conductor cada noche” evolved over the years to become “Noc-turnos”. 
  • In 2015, the programme was renewed and a new way of promoting the designated driver developed. 
  • During on-site promotions, trained monitors accompany local police.  The monitor waits for the police to carry out a breathalyser test with the driver.  If the driver has an alcohol level of 0.0, the monitor rewards them (for example with a 20€ fuel voucher.  All the awards must be claimed on the Spanish responsible drinking website, in order to interact with the target group in a more personalised way.  Monitors also give the driver's friends, that go in the car, information about responsible drinking.
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IMPACT

  • In 2017, 10 events were held by FEBE in cooperation with different municipal police officers in which more than 300 drivers with 0,0 BAC level received a 20€ petrol brochure.
  • In 2016, 7 events were held by FEBE. It reached 500 young adults and generated more than 1,400 online and social media impressions.
  • In 2015, 3 events were held by FEBE and one by a municipality (Cádiz, León and Badajoz).
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EVALUATION

  • In 2017, young people who took part in the programme answered a questionnaire: 97.5% considered the information received to be interesting and useful.  74.5% reported to regularly consuming alcoholic responsibly.  This percentage rose to 88%, when only designated drivers are considered. 59% of drivers were regularly designated driver.  68% stated that they intended to continue the practice in the future. 
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