drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Enjoy Responsibly”
• “Nauti Kohtuudella”
COUNTRY Finland
TIMING 2014 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Finnish Food and Drink Industries' Federation / Finnish Alcoholic Beverages Industries' Association
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PARTNER(S)

  • Association of Finnish Alcoholic Beverage Suppliers (SAJK)
  • 2012: spiritsEUROPE (partly funded through the budget line programme).
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OBJECTIVE

  • To provide information about responsible drinking.
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DESCRIPTION OF THE INITIATIVE

  • The consumer information website was launched mid-2014 and was revamped in 2017.  It provides summary information on the benefits of moderate alcohol consumption and a healthy attitude to alcohol.  It contains sections on:
    • 0-Tolerance: Provides information on the groups that should not drink – Under 18’s, pregnant women and drivers.
    • The energy content of alcohol: Provides information on the amount of calories in a drink and how to calculate them.
    • Track your spending: Provides information on how to keep track of the number of drinks consumed, how to calculate BAC levels and what a standard drink is.
    • Ask the expert: Through a series of questions and answers, experts provide advice to parents about how to talk to their children about alcohol, How to apply moderate drinking to a restaurant situation and How to keep safe when boating.

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VISUAL

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Download ALL in ONE (zip file – 261 ko)