drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• ““How much you wanna pay?””
• “ÚČET ZA NEHODU”
COUNTRY Slovakia
TIMING 2012 > Ongoing
THEME
Drink-driving

CONTRIBUTOR

  • Fórum PSR Slovensko
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PARTNER(S)

  • 2012/2016: Allianz, insurance holding
  • 2012/2016: ALCO:EXPERT (alco test machine provider)
  • 2012: Liga vynimocnych (informal association of over 1,000 bars, restaurants and pubs)
  • 2012/2016: spiritsEUROPE (partly funded through the budget line programme)
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OBJECTIVE

  • To draw young driver’s attention to the importance of responsible driving.
  • To insist on the necessity of modifying the drinking behaviour, mainly binge drinking.
  • To reduce the number of the accidents in which young drivers are involved.
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DESCRIPTION OF THE INITIATIVE

  • The campaign was launched due to the fact that although Slovakia is a country with zero tolerance for drink-driving (more than 0.1% BAC is a criminal offense) police statistics (2016 figure) show that around 10% of accidents are caused by drivers under the influence of alcohol.  This is especially true during the winter months and the Christmas holidays.
  • The campaign focuses on drivers who would normally drive after drinking alcohol.  It aims is to help them understand that drink-driving is dangerous and to point out potential risks if they choose to drive while intoxicated.  Not only is there a risk of a fine, but also a risk of material damage - especially to the health and lives of themselves, other motorists or pedestrians resulting in financial consequences.
  • Trained volunteers visit pubs, restaurants and bars to:
    • Hand out a flyer along with a fictitious “accident receipt” in place of the usual waiter when a customer asks for the bill.  The receipt lists items like “Kidney: 20,000 eur”; “Emergency surgery: 15,000 eur”; “Broken leg: 6,500 eur”; “Broken car window repair: 1,600 eur” and “Lawyer for court: 6,000 eur”.  The back of the bill states that the cost is the result of not drinking responsibly and/or driving under influence of alcohol.  It also points out that if a driver is under the influence of alcohol the insurance company will not cover the cost of the accident. 
    • In selected venues, encourage clients to take a breathalyser test to measure their blood alcohol levels (BAC).
  • 2012: October - Over a two month period fake receipts were handed out to on-trade clients asking to pay.  If the client agreed to fill in a short questionnaire they received a voucher for a taxi ride home.  December  - receipts were handed out to motorists.
  • December 2016: the campaign was run in Bratislava.  Plans are underway to expand it to other cities in Slovakia, to run it earlier in the year, to expand to social media, to make the breathalyser available to more clients and to involve more venues.  
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IMPACT

  • 2012: October - Over 400 bars took part handing out over 12,000 receipts.  In addition the message was displayed in 1,000 bars and in taxi cars and had the potential to reach almost 6 million through press articles.  The receipts were distributed to 30,000 drivers in December.
  • December 2016: Ran over 2 days (Friday and Saturday); 12 venues were visited; almost 1,800 flyers were handed out (average 146 per venue - Friday 40% Saturday 60%) and nearly 100 used the breathalyser.
  • Customers were shocked at receiving a receipt for tens of thousands of euros.  
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