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• “Newquay Safe Partnership: Got Your Back Cafe”
COUNTRY United Kingdom
TIMING 2010 > 2010
THEME
Underage drinking

CONTRIBUTOR

  • The Drinkaware Trust
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OBJECTIVE

  • To encourage friends to look out for each other and think about the risks of excessive drinking.
  • To increase understanding of the risks that excess drinking brings.
  • To provide advice to keep teens safe.
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DESCRIPTION OF THE INITIATIVE

  • Background: As the largest tourist destination in Cornwall, Newquay attracts around 6,000 16-17 year olds over a four week period each summer. In July 2009 there were two alcohol related deaths and one serious injury caused by young people falling of cliffs in Newquay.  This led to residents demanding coordinated action and the formation of Newquay Safe (Drinkaware helped with planning and implementation), an initiative that brings together police, council, residents, local businesses and organisations, including pubs, clubs, off-licenses, to tackle alcohol misuse and irresponsible behaviour in Newquay.
  • Got Your Back Cafe: In 2010, Drinkaware was approached by the Home Office to work with the Newquay Safe Partnership. This led to the transformation of the Fistral Blu café, overlooking the popular Fistral Beach, into the "Got Your Back" café during six days in July (5th, 9th, 12th, 16th, 19th and 23rd July). 
  • It acted as a fun and informal environment where young people could meet friends, hang-out, talk to experts who know how to have a good time without letting alcohol ruin it and order discounted food and soft drinks while having access to alcohol facts and information.
  • The café also boasted a photo booth (where photos could be uploaded straight to Facebook and tagged), table football, DJ decks, TV and Wii games, as well as facilities that encouraged young people to keep in touch with their friends and stay safe, such as free internet access and a phone charging station.
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EVALUATION

  • Following the summer activity, Drinkaware published its own report in December 2010 (see download section). It outlines the results and learnings from of the Newquay Safe Partnership's work.
  • To mark the launch of the report and to showcase the success of the initiative, Drinkaware held a parliamentary reception at the House of Commons, which was attended by more than 80 people including politicians and representatives from the Newquay Safe Partnership, the public health community, local government and the drinks industry. Speakers at the event included Stephen Gilbert MP, Newquay, Superintendent Julie Whitmarsh, Newquay Safe and Philip Loring, Community Alcohol Partnerships.  Discussion focussed on the impact of the initiative, what worked well and why, and hailed Newquay as an exemplary model for future partnership schemes for towns and cities across the UK.  
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