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Responsible drinking programmes
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• “Have fun – without alcohol”
• “Ha' det sjovt - uden alkohol”
COUNTRY Denmark
TIMING 2011 > 2011
THEME
Underage drinking

CONTRIBUTOR

  • God Alkoholkultur
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PARTNER(S)

  • Lommefilm (film company)
  • Buster Media Lab (media company)
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OBJECTIVE

  • To show that it's possible to have fun without drinking alcohol.
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DESCRIPTION OF THE INITIATIVE

  • During the Buster Film Festival in 2011, school classes were invited to have a go at making their own short (minute long) film to communicate the "have fun – without alcohol" idea.
  • Workshops were offered where students learned how to shoot and edit films on their mobile phones. They were responsible for all phases of film production: from concept development and writing the storyboard to shooting and editing.
  • Winning films were uploaded onto the Lomme film website. The group winning first prize received a Wii console and the group winning the second prize were able to invite their class to the cinema. Signs showing the title of the winning film were also shown on Copenhagen's central pedestrian street.
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IMPACT

  • 5 workshops were held and 27 films were created.
  • 3,620 visitors saw the films on youtube.
  • Winning film is you can be like me and runner up is Bajs.  
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