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• “Campaign to promote healthy habits in pregnant women”
• “Campaña para la promoción de hábitos saludables en embarazadas”
COUNTRY Spain
TIMING 2011 > 2011
THEME
Pregnancy

CONTRIBUTOR

  • Fundación Alcohol y Sociedad
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PARTNER(S)

  • SEGO the national association of Obstetricians and Gynaecologists
  • 2011: spiritsEUROPE (partly funded through the budget line programme
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OBJECTIVE

  • To inform pregnant women of the risks  related to alcohol consumption during pregnancy and the breast feeding period.
  • To promote abstinence among pregnant women.
  • To improve the dialogue about abstinence between gynaecologist and pregnant women.
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DESCRIPTION OF THE INITIATIVE

  • The pilot campaign was launched due to the facts that an average of 500,000 pregnant women every year need information about the risk of drinking during pregnancy and about 25% of Spanish women drink during pregnancy.
  • The "zero alcohol" message during pregnancy and breastfeeding is spread through:
    • Information leaflets distributed in clinics through the Spanish Territory
    • Press releases were sent to communicate the initiative in collaboration with SEGO
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IMPACT

  • In 2011:
    • Over 240,000 information leaflets were distributed to 2,400 clinics.
    • Over 500 leaflets in medical congress.
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